...an increase in their budget. For paid search, 43% report that ROI has increased compared to 15% who say that it has ... explicitly that the credit crunch was negatively affecting paid search ROI. A similar proportion (34%) said that lower conversion rates ...
... investing in digital marketing but is your client, or your boss? We're passionate about the value and return on investment (ROI) that digital marketing and e-commerce can deliver but recognize that we have to make a business case for investment just like ...
... considering, in order to engage in successful email marketing activity. Econsultancy has specifically created this document to help guide you in understanding how to improve response, conversion and ROI from your email marketing programme.
...document to help you understand the one area that is the most overlooked in E-commerce: the Checkout Form. These guidelines will help you understand how to streamline your online processes in order to drive higher conversions and ROI.
... the considerations needed to successfully operate e-commerce projects. Econsultancy has prepared this document to help you understand how to streamline your online checkout processes in order to drive higher conversions and ROI.
... ad networks market, covered in this report, include: Ad spend slows down in the recession Greater focus on ROI and measurement Consolidation of ad networks continues Greater use of video advertising Innovative ad formats developed to engage ...
... in this report, include: Companies across a range of sectors continue to spend despite recession. Focus on ROI and initiatives to improve conversion and retention, rather than acquisition. User experience continues to become more strategic. ...
