Econsultancy

econsultancy_xml

<h2>Overview</h2> Author: Richard Maven and Linus Gregoriadis, Econsultancy Pages: 300 pages Structure: Market trends and issues, vendor profiles of 31 UK agencies <h2>About this Guide</h2> The guide is primarily focused on the UK search market, with profiles of 31 leading agencies operating in the UK. It covers both search engine optimisation (aka SEO, organic or natural search) and paid search (aka PPC, paid listings, or pay-per-click). The guide also provides detail on the issues and trends affecting this sector, as well as advice about how to find the right agency. <h2>Contents</h2> The report starts with a look at trends in the marketplace, as well as our analyst forecasts for SEO and PPC spending in 2008. Trends within this market include: - Economic worries increase scrutiny on search ad performance. - New patterns of search behaviour challenge search marketers. - Complexity of search marketing increases as sector matures. - Google continues to dominate industry. The 31 suppliers profiled are: Barracuda Digital, Bigmouthmedia, Browser Media, ClickThrough Marketing, DBD Media, dgmSearchLab, eConversions, Efficient Frontier, Epiphany Solutions, Greenlight, Guava, High Position, iCrossing, I Spy Search, Latitude, Leapfrogg, MediaCo, Net Media Planet, NetBooster, Network Intellect, Optimize, Platform-A, Propellernet, Receptional, Site Visibility, Steak Media, Summit Media, The Search Works, UK Web Media, VCCP Search, WebCertain. You can download the free sample to see the full list of contents. <h2>Who Is This Guide For?</h2> It is aimed at marketers looking to outsource the management of SEO or PPC campaigns, or to review their existing agency relationships. <h2>Related Resources</h2> We recommend that you also read and digest our <a href="http://www.e-consultancy.com/publications/seo-guide">Search Engine Optimization - Best Practice Guide</a> and our <a href="http://www.e-consultancy.com/publications/paid-search-marketing-ppc-best-practice-guide">Paid Search (PPC) - Best Practice Guide</a> before engaging agencies.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"><Subhead>Overview</Subhead> <Paragraph></Paragraph> <Emphasis>Author:</Emphasis> Richard Maven and Linus Gregoriadis, Econsultancy<LineBreak/> <Emphasis>Pages:</Emphasis> 300 pages<LineBreak/> <Emphasis>Structure:</Emphasis> Market trends and issues, vendor profiles of 31 UK agencies<LineBreak/> <Paragraph></Paragraph> <Subhead>About this Guide</Subhead> <Paragraph></Paragraph> <Paragraph> The guide is primarily focused on <Emphasis>the UK search market</Emphasis>, with profiles of 31 leading agencies operating in the UK. <Paragraph></Paragraph> It covers both search engine optimisation (<Quote>aka SEO, organic or natural search</Quote>) and paid search (<Quote>aka PPC, paid listings, or pay-per-click</Quote>). <Paragraph></Paragraph> The guide also provides detail on the issues and trends affecting this sector, as well as advice about how to find the right agency. <Paragraph></Paragraph> </Paragraph> <Paragraph></Paragraph> <Subhead>Contents</Subhead> <Paragraph></Paragraph> The report starts with a look at <Quote>trends in the marketplace</Quote>, as well as our <Quote>analyst forecasts for SEO and PPC spending in 2008</Quote>. <Paragraph></Paragraph> <Emphasis>Trends within this market include:</Emphasis> <Paragraph></Paragraph> <Quote>- Economic worries increase scrutiny on search ad performance.</Quote> <LineBreak/> <Quote>- New patterns of search behaviour challenge search marketers.</Quote> <LineBreak/> <Quote>- Complexity of search marketing increases as sector matures.</Quote> <LineBreak/> <Quote>- Google continues to dominate industry.</Quote> <Paragraph></Paragraph> <Emphasis>The 31 suppliers profiled are: </Emphasis> <Paragraph></Paragraph> Barracuda Digital, Bigmouthmedia, Browser Media, ClickThrough Marketing, DBD Media, dgmSearchLab, eConversions, Efficient Frontier, Epiphany Solutions, Greenlight, Guava, High Position, iCrossing, I Spy Search, Latitude, Leapfrogg, MediaCo, Net Media Planet, NetBooster, Network Intellect, Optimize, Platform-A, Propellernet, Receptional, Site Visibility, Steak Media, Summit Media, The Search Works, UK Web Media, VCCP Search, WebCertain. <Paragraph></Paragraph> You can download the free sample to see the full list of contents. <Paragraph></Paragraph> <Subhead>Who Is This Guide For?</Subhead> <Paragraph></Paragraph> It is aimed at marketers looking to outsource the management of SEO or PPC campaigns, or to review their existing agency relationships. <Paragraph></Paragraph> <Subhead>Related Resources</Subhead><Paragraph></Paragraph> We recommend that you also read and digest our <Link URL="http://www.e-consultancy.com/publications/seo-guide" Window="Self">Search Engine Optimization - Best Practice Guide</Link> and our <Link URL="http://www.e-consultancy.com/publications/paid-search-marketing-ppc-best-practice-guide" Window="Self">Paid Search (PPC) - Best Practice Guide</Link> before engaging agencies. <Paragraph></Paragraph> </FormattedContent>

2008-09-02T00:00:00+01:00

This report is perfect if you are looking for an SEO or PPC agency, or seeking to learn more about the industry. The guide contains profiles of 31 leading UK agencies, all the latest market trends and tips for buyers.

This report is perfect if you are looking for an SEO or PPC agency, or seeking to learn more about the industry. The guide contains profiles of 31 leading UK agencies, all the latest market trends and tips for buyers.

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search-engine-marketing-buyers-guide-2008

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Search Engine Marketing Buyer's Guide 2008

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2008-09-01T23:00:00+01:00

search-engine-marketing-buyer-s-guide-2008

2009-08-13T15:14:15+01:00