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  <author>Econsultancy</author>
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&lt;h3 style=""&gt;Overview&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;Search Engine Marketing: SEO Digital Marketing Template Files&lt;/strong&gt;&lt;br /&gt;&lt;strong&gt;Authors:&lt;/strong&gt;&#160;Sonia Kay, Jake Hird, Econsultancy and other expert contributors&lt;br /&gt;&lt;strong&gt;Files Included:&lt;/strong&gt;&#160;2 files&#160;&lt;br /&gt;&lt;strong&gt;File Titles:&lt;/strong&gt;&#160;SEO Audit Case Study&lt;/p&gt;
&lt;h3 style=""&gt;About this Guide&lt;br /&gt;&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;Who created these template files?&lt;/strong&gt;&lt;br /&gt;In some cases Econsultancy has created the templates. In others we have gone to leading experts in the relevant area and they have provided the files. Details of those people are given where appropriate in the descriptions that follow.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;How should these files be used?&lt;/strong&gt;&lt;br /&gt;Natural search (SEO) is an important part of search engine marketing. We've created template files and have included genuine examples of SEO considerations in practice that should help steer you towards maximising your SEO efforts.&lt;/p&gt;
&lt;h3 style=""&gt;Contents&lt;br /&gt;&lt;/h3&gt;
&lt;p&gt;In this release we have included a genuine example of an SEO audit, to help you understand the intricate workings of natural search against your own activities.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Download separate files bundles below.&lt;/strong&gt;&lt;/p&gt;
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  <body-uk-unformatted>&lt;p&gt;&lt;span style="font-family: 'Times New Roman'; font-size: 16px;"&gt;
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&lt;div style="color: #000000; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 10px; margin-top: 8px; margin-right: 8px; margin-bottom: 8px; margin-left: 8px; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; background-position: initial initial; "&gt;
&lt;h3 style="font-size: 1.17em; "&gt;Overview&lt;/h3&gt;
&lt;p&gt;&lt;span style="font-weight: normal;"&gt;&lt;span style="font-weight: bold;"&gt;Search Engine Marketing: SEO Digital Marketing Template Files&lt;/span&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;Authors:&lt;/span&gt;&amp;nbsp;Sonia Kay, Jake Hird, Econsultancy and other expert contributors&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;Files Included:&lt;/span&gt;&amp;nbsp;2 files&amp;nbsp;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;File Titles:&lt;/span&gt;&amp;nbsp;SEO Audit Case Study&lt;/span&gt;&lt;/p&gt;
&lt;h3 style="font-size: 1.17em; "&gt;About this Guide&lt;br /&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="font-weight: bold;"&gt;Who created these template files?&lt;/span&gt;&lt;br /&gt;In some cases Econsultancy has created the templates. In others we have gone to leading experts in the relevant area and they have provided the files. Details of those people are given where appropriate in the descriptions that follow.&lt;/p&gt;
&lt;p&gt;&lt;span style="font-weight: bold;"&gt;How should these files be used?&lt;/span&gt;&lt;br /&gt;Natural search (SEO) is an important part of search engine marketing. We've created template files and have included genuine examples of SEO considerations in practice that should help steer you towards maximising your SEO efforts.&lt;/p&gt;
&lt;h3 style="font-size: 1.17em; "&gt;Contents&lt;br /&gt;&lt;/h3&gt;
&lt;p&gt;In this release we have included a genuine example of an SEO audit, to help you understand the intricate workings of natural search against your own activities.&lt;/p&gt;
&lt;p&gt;&lt;span style="font-weight: bold;"&gt;Download separate files bundles below.&lt;/span&gt;&lt;/p&gt;
&lt;/div&gt;
&lt;/span&gt;&lt;/p&gt;
&lt;/div&gt;
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  <created-at type="datetime">2009-05-08T12:52:32+01:00</created-at>
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  <extract-formatted>&lt;p&gt;Natural search (SEO) is integral to an effective online presence. To help you engage in this complex area, Econsultancy has created relevant documents to help you understand various SEO techniques and practices.&lt;/p&gt;</extract-formatted>
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