… the extent to which companies are practising "CRM 2.0".
According to this research, … they had implemented attributes of a CRM 2.0 strategy within their organisation. … findings are divided into the following sections:
-) CRM 2.0 -) Implementing a CRM 2 …
… Digital Marketing Director, EMAP Inform Digital
Louise White, Group Marketing Director, Incisive Media
Mark Kelleher, Head of CRM and Head of Marketing Technology, BBC
Jonathan MacDonald, CEO, Jonathan MacDonald Associates
Ian Jindal, Editor in …
… journey mapping, KPIs, testing and analytics for conversion rate optimisation, customer-centred analytics, integrating web statistics with CRM data, and ownership of web analytics within the business.
Attendees to this roundtable included experts and …
