Online Marketing Masterclasses 2008 - Presentations

… Manager, Cadbury Lawrence Merritt, Commercial Director, Photobox Online Marketing Masterclasses 2008 Presentations: The Brand Challenge ( … (Stepstone) Beat the Credit Crunch with Affilate Marketing (eConversions) Improve site conversion with a better …

Future of B2B Online Marketing Briefing 2007

… discussed were: How different are B2B and B2C?; B2C online marketing trends - Impact on B2B online strategy; How does the future look? Attendees included marketers from the following organisations: 3i, BrightTALK, BroadView, …

Online Marketing Masterclasses 2007 - Acquire Keynote

… number one coach company National Express, running both their digital marketing and web development teams. With more than six years of pure e-commerce and digital marketing experience, Kevin has been instrumental in driving forward National …

Online Marketing Masterclasses 2007 - Convert Case Study 1

… , E-commerce Manager, Boden Sarah moved from offline marketing at Time Out Publications to the online world eight years ago. … .com for 12 months and is responsible for online acquisition, revenue generation and the online customer …

Online Marketing Masterclasses 2007 - Retain Case Study 1

… , Jon has responsibility for Eurostar's online sales and marketing in all markets and … has managed a three-fold increase in online sales making Eurostar.com Eurostar's most … to Eurostar Jon was responsible for online sales at London Underground and managed …

Affiliate Marketing Statistics

… compilation of internet statistics and online market research with data, facts, … statistics or information about affiliate marketing that you need.  The report … sections include the following: Affiliate Marketing (UK, USA, International) A sample …

Email Marketing Statistics

… compilation of internet statistics and online market research with data, facts, … . The sections include the following: Market Size and Growth Trends Plain vs. … lists Opt-in/Opt-out (permission marketing) Unsubscribe Spam, virus email, spyware, …

Search Marketing Statistics

… compilation of internet statistics and online market research with data, facts, … statistics or information about search marketing that you need.  The report is one … pitch. The sections include the following: Overall market figures Mobile Search …

Emerging Approaches to Getting Better Customer & Brand Insight from Online Data

…  emerging approaches to getting better customer and brand insight from online data. Covers tools, techniques and approaches to: Market & Customer Insight from online date sources; Measuring influence online; Measuring brand …

Usability and User Experience – Digital Marketing Template Files

… Usability and User Experience Digital Marketing Template Files Authors: Sonia Kay, … are key to ensuring that online marketing activity is successful, especially … individual files for usability digital marketing projects: Download separate files bundles …

User Research Recruitment Brief - Digital Marketing Template Files

Overview Digital Marketing Template Files: Usability and User Experience Authors: Jake Hird, Sonia … user experience are key to ensuring that online marketing activity is successful, especially if you are driving users to a website …

Reviewing Usability – Digital Marketing Template Files

Overview Digital Marketing Template Files: Usability and User Experience Authors: Bunnyfoot, Foviance, … user-experience are key to ensuring that online marketing activity is successful, especially if you are driving users to a …

Basic Usability Audit and Checklist - Digital Marketing Template Files

Overview Digital Marketing Template Files: Usability and User Experience Authors: Jake Hird, … user experience are key to ensuring that online marketing activity is successful, especially if you are driving users to a website. …

Online Advertising Survey

… of more than 600 digital marketers, including publishers, agencies, direct advertisers … : buying and spending Use of online advertising networks and exchanges Effectiveness … important criterion for judging an online ad network Download a copy …

Online Lead Generation Report (B2C) 2009

… sections:  Growth and importance of online lead generation How companies generate … Effectiveness and measurement Online lead generation in international markets Report highlights … say that their use of online lead generation has increased in …