Paid Search Marketing (PPC) - Best Practice Guide
Our Paid Search Marketing (PPC) Best Practice Guide will help beginners and experts implement and execute PPC strategies to maximise return on investment.
Comparison Engines Buyer's Guide 2008
This 143-page report, with profiles of 16 leading comparison engines, is a useful guide for all those investigating the shopping comparison market. Learn about increasing competition in the industry, the challenges of Web 2.0, and the emergence of social shopping.
Web Design Best Practice Guide
Please note: There is a newer version of this report available
Our aim in creating this best practice web design guide is to provide a regularly updated, single point of reference covering best practice approaches for all the topics that anyone involved with website design needs to be aware of.
Online Retail User Experience Benchmarks 2006
E-commerce has come a long way since we published our first Online Retail User Experience Benchmarks study. So what do online, offline and multichannel retailers need to know about the consumer internet habits in 2006?
Online Customer Service - Roundtable Briefing, March 2006
A free roundtable report to help you understand the key trends, issues and opportunities in online customer service, which is a no-brainer and helps you improve customer loyalty and customer satisfaction. Subjects covered: 1. Progress made in...
User Experience & Usability - Roundtable Briefing, March 2006
Roundtable notes from last week's insightful event on user experience and usability. A whopping 8 pages long and free to everybody... Subjects covered: 1. User experience and wider business objectives 2. User experience measurement and metr...
Web Analytics - Roundtable Briefing, February 2006
This is a summary of the discussion at Econsultancy’s February 2006 roundtable about Web Analytics (free access). Topics discussed included: conversion rates, conversion benchmarks, customer journey mapping, KPIs, testing and analytics for conv...
E-consultancy Newsletter Interviews 2005
Published once a week, the E-business Briefing is distributed to 19,000 internet marketing professionals around the globe. It is free and available to non-subscribers. The newsletter includes an in-depth interview with an internet industry thou...
Affiliate Marketing – Roundtable Briefing, November 2005
Summarised notes from a recent Econsultancy roundtable that focused on affiliate marketing, where key trends, issues, tips and tricks were discussed by attendees over a two hour period. Roundtable briefings are presented as a bullet point overv...
Accessibility – Roundtable Briefing, October 2005
Summary notes from Econsultancy's latest accessibility roundtable, where key trends, issues, tips and tricks were discussed by attendees. Subjects covered included: legality and links to non-accessible websites; opening new browser windows; bes...
