Online Customer Service - Roundtable Briefing, March 2006
A free roundtable report to help you understand the key trends, issues and opportunities in online customer service, which is a no-brainer and helps you improve customer loyalty and customer satisfaction. Subjects covered: 1. Progress made in...
User Experience & Usability - Roundtable Briefing, March 2006
Roundtable notes from last week's insightful event on user experience and usability. A whopping 8 pages long and free to everybody... Subjects covered: 1. User experience and wider business objectives 2. User experience measurement and metr...
Web Analytics - Roundtable Briefing, February 2006
This is a summary of the discussion at Econsultancy’s February 2006 roundtable about Web Analytics (free access). Topics discussed included: conversion rates, conversion benchmarks, customer journey mapping, KPIs, testing and analytics for conv...
E-consultancy Newsletter Interviews 2005
Published once a week, the E-business Briefing is distributed to 19,000 internet marketing professionals around the globe. It is free and available to non-subscribers. The newsletter includes an in-depth interview with an internet industry thou...
Affiliate Marketing – Roundtable Briefing, November 2005
Summarised notes from a recent Econsultancy roundtable that focused on affiliate marketing, where key trends, issues, tips and tricks were discussed by attendees over a two hour period. Roundtable briefings are presented as a bullet point overv...
Accessibility – Roundtable Briefing, October 2005
Summary notes from Econsultancy's latest accessibility roundtable, where key trends, issues, tips and tricks were discussed by attendees. Subjects covered included: legality and links to non-accessible websites; opening new browser windows; bes...
Agency Rate Card Survey 2005: How Much Do UK New Media Agencies Charge?
This is THE digital marketing industry report for those who want to benchmark daily rates for UK digital agencies. It covers 50 individual job roles and breaks down rates by agency size. There is 2008 version of this report available.
Online PR – Roundtable Output, September 2005
A short briefing based on last week's Econsultancy Online PR roundtable, where key trends, issues, tips and tricks were discussed by attendees. The main subject covered was: "How online PR can be used proactively and reactively by organisations...
Email Marketing Buyer's Guide 2005
Editor's Note: The 2006 Email Marketing Buyer's Guide is now available. http://www.e-consultancy.com/publications/email-marketing-buyers-guide/ This 119-page Email Marketing Buyer’s Guide is perfect for B2B and B2C companies that send out (or th...
E-consultation - Roundtable Output
This report explores opportunities in extending public consultations by using interactive channel (the web, wireless and DiTV). Includes a full appraisal of the various techniques that can be used to generate and log public discussion, as were ...
