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  <author>Econsultancy</author>
  <body-uk-format>econsultancy_xml</body-uk-format>
  <body-uk-formatted>&lt;h2&gt;About this RFP Template&lt;/h2&gt;
&lt;p&gt; If you're considering working with a &lt;strong&gt;paid search marketing agency&lt;/strong&gt;, our &lt;strong&gt;Request for Proposal (RFP)&lt;/strong&gt;  template and guidance notes will improve your procurement process.
&lt;/p&gt;&lt;p&gt;
Authored by an expert in the field of PPC marketing, this template will help you &lt;strong&gt;construct a comprehensive statement &lt;/strong&gt;of your company's needs.&lt;/p&gt;&lt;h2&gt;Contents&lt;/h2&gt;&lt;p&gt;
This 28-page request for proposal template contains:&lt;/p&gt;&lt;ul&gt;
&lt;li&gt;RFP structure&lt;/li&gt;
&lt;li&gt;Introduction&lt;/li&gt;
&lt;li&gt;About our business&lt;/li&gt;
&lt;li&gt;Our requirements&lt;/li&gt;
&lt;li&gt;Proposed approach&lt;/li&gt;
&lt;li&gt;Working together&lt;/li&gt;
&lt;li&gt;Credentials&lt;/li&gt;
&lt;li&gt;Compliance&lt;/li&gt;
&lt;li&gt;Costs&lt;/li&gt;
&lt;li&gt;Exhibit 1 &#8211; Company Backgrounder&lt;/li&gt;
&lt;li&gt;Exhibit 2 &#8211; Metrics to supply&lt;/li&gt;
&lt;li&gt;Appendix 1: RFI, RFP, RFQ, ITT&lt;/li&gt;
&lt;li&gt;Appendix 2 &#8211; full index&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;
Download the (free) Sample RFP for the full Table of Contents.
&lt;/p&gt;&lt;h2&gt;Who this Template is For&lt;/h2&gt;&lt;p&gt;
Our RFPs are for any marketer needing the services of a third party vendor or agency.
&lt;/p&gt;&lt;h2&gt;Level of Expertise&lt;/h2&gt;&lt;p&gt;
This template is designed for all levels. For further information on the topic, see our Related Resources.
&lt;/p&gt;&lt;h2&gt;Related Resources&lt;/h2&gt;&lt;p&gt;
&lt;strong&gt;Is your boss unconvinced?&lt;/strong&gt; Get the &lt;a href="http://www.e-consultancy.com/publications/sem-ppc-business-case/"&gt;Business Case for Paid Search Marketing (PPC)&lt;/a&gt;.
&lt;/p&gt;&lt;p&gt;
&lt;strong&gt;Need a shortlist?&lt;/strong&gt; Check out our &lt;a href="http://econsultancy.com/reports/search-engine-marketing-buyer-s-guide-2008"&gt;Search Engine Marketing Buyer's Guide &lt;/a&gt;for supplier profiles, market trends and more.&lt;/p&gt;</body-uk-formatted>
  <body-uk-unformatted>&lt;FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"&gt;&lt;Subhead&gt;About this RFP Template&lt;/Subhead&gt;
&lt;Paragraph&gt;&lt;/Paragraph&gt; If you're considering working with a &lt;Emphasis&gt;paid search marketing agency&lt;/Emphasis&gt;, our &lt;Emphasis&gt;Request for Proposal (RFP)&lt;/Emphasis&gt;  template and guidance notes will improve your procurement process.
&lt;Paragraph&gt;&lt;/Paragraph&gt;
Authored by an expert in the field of PPC marketing, this template will help you &lt;Emphasis&gt;construct a comprehensive statement &lt;/Emphasis&gt;of your company's needs.&lt;Paragraph&gt;&lt;/Paragraph&gt;
  
&lt;Subhead&gt;Contents&lt;/Subhead&gt;&lt;Paragraph&gt;&lt;/Paragraph&gt;
This 28-page request for proposal template contains:&lt;Paragraph&gt;&lt;/Paragraph&gt;
&lt;List&gt;
&lt;ListItem&gt;RFP structure&lt;/ListItem&gt;
&lt;ListItem&gt;Introduction&lt;/ListItem&gt;
&lt;ListItem&gt;About our business&lt;/ListItem&gt;
&lt;ListItem&gt;Our requirements&lt;/ListItem&gt;
&lt;ListItem&gt;Proposed approach&lt;/ListItem&gt;
&lt;ListItem&gt;Working together&lt;/ListItem&gt;
&lt;ListItem&gt;Credentials&lt;/ListItem&gt;
&lt;ListItem&gt;Compliance&lt;/ListItem&gt;
&lt;ListItem&gt;Costs&lt;/ListItem&gt;
&lt;ListItem&gt;Exhibit 1 &#8211; Company Backgrounder&lt;/ListItem&gt;
&lt;ListItem&gt;Exhibit 2 &#8211; Metrics to supply&lt;/ListItem&gt;
&lt;ListItem&gt;Appendix 1: RFI, RFP, RFQ, ITT&lt;/ListItem&gt;
&lt;ListItem&gt;Appendix 2 &#8211; full index&lt;/ListItem&gt;
&lt;/List&gt;
&lt;Paragraph&gt;&lt;/Paragraph&gt;
Download the (free) Sample RFP for the full Table of Contents.
&lt;Paragraph&gt;&lt;/Paragraph&gt;

&lt;Subhead&gt;Who this Template is For&lt;/Subhead&gt;&lt;Paragraph&gt;&lt;/Paragraph&gt;
Our RFPs are for any marketer needing the services of a third party vendor or agency.
&lt;Paragraph&gt;&lt;/Paragraph&gt;
&lt;Subhead&gt;Level of Expertise&lt;/Subhead&gt;&lt;Paragraph&gt;&lt;/Paragraph&gt;
This template is designed for all levels. For further information on the topic, see our Related Resources.
&lt;Paragraph&gt;&lt;/Paragraph&gt; 

&lt;Subhead&gt;Related Resources&lt;/Subhead&gt;&lt;Paragraph&gt;&lt;/Paragraph&gt;
&lt;Emphasis&gt;Is your boss unconvinced?&lt;/Emphasis&gt; Get the &lt;Link URL="http://www.e-consultancy.com/publications/sem-ppc-business-case/" Window="Self"&gt;Business Case for Paid Search Marketing (PPC)&lt;/Link&gt;.
&lt;Paragraph&gt;&lt;/Paragraph&gt;
&lt;Emphasis&gt;Need a shortlist?&lt;/Emphasis&gt; Check out our &lt;Link URL="http://econsultancy.com/reports/search-engine-marketing-buyer-s-guide-2008" Window="Self"&gt;Search Engine Marketing Buyer's Guide &lt;/Link&gt;for supplier profiles, market trends and more.&lt;/FormattedContent&gt;</body-uk-unformatted>
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  <created-at type="datetime">2007-04-18T00:00:00+01:00</created-at>
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  <extract-formatted>&lt;p&gt;If you're considering working with a paid search marketing agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.&lt;/p&gt;</extract-formatted>
  <extract-unformatted>&lt;p&gt;If you're considering working with a paid search marketing agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.&lt;/p&gt;</extract-unformatted>
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  <published-at type="datetime">2010-01-14T01:00:00+00:00</published-at>
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  <updated-at type="datetime">2010-01-15T14:04:51+00:00</updated-at>
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