This is a free, 9-page briefing on Search Engine Optimisation, containing a summary of an Econsultancy roundtable discussion held in September 2007 (registration required).
The document contains a summary of the discussion, an overview of the SEO marketplace, plus a section on useful resources.
Topics discussed included: SEO Developments, Tactics and Challenges.
Attendees included representatives from the following organisations: BAA, Epiphany Solutions, Furniture 123, I-Spy, Legal and General, NetBooster, Neutralize, National Savings and Investments, Post Office, Prudential, RBI, Shell and YourAmigo.
SEO Roundtable Briefing September 2007 (Word)
SEO Roundtable Briefing September 2007 (PDF)
