This is a free 11-page briefing based on Econsultancy's 2007 roundtable about Social Media (registration required).
The document contains the following:
-) Trends in Social Media
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources and white papers
Topics discussed included:
-) What is new about social media?
-) How should brands engage?
-) Leveraging social networks
-) Social media as a search tactic
Attendees included representatives from the following organisations: COI, Conchango, Epiphany Solutions, Immediate Future, Nixon McInnes, Orange, Post Office, RBI and Yahoo!.
Social Media Roundtable Briefing 2007
