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&lt;h3 style=""&gt;Overview&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;Digital Marketing Template Files: Social Media and Online PR&lt;/strong&gt;&lt;br /&gt;&lt;strong&gt;Authors:&lt;/strong&gt;&#160;Jake Hird, Sonia Kay, Econsultancy&#160;&lt;br /&gt;&lt;strong&gt;Files Included:&lt;/strong&gt;&#160;2 files&#160;&lt;br /&gt;&lt;strong&gt;Titles:&lt;/strong&gt;&#160;Social Media Measurement Templates (Metric)&lt;/p&gt;
&lt;h3 style=""&gt;About this Guide&lt;br /&gt;&lt;/h3&gt;
&lt;p&gt;Social media and online PR are evolving all the time. Because of this, we've created generic templates that get to the core of how you should run a successful online campaign in these areas.&lt;/p&gt;
&lt;p&gt;These particular documents will help you assess and measure your engagement - and that of users - with social media. They are intended as metric measurement (not sentiment measurement) templates and will help you to understand if your activities are being responded to by users as time progresses.&#160;&lt;/p&gt;

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&lt;h3 style="font-size: 1.17em; "&gt;Overview&lt;/h3&gt;
&lt;p&gt;&lt;span style="font-weight: normal;"&gt;&lt;span style="font-weight: bold;"&gt;Digital Marketing Template Files: Social Media and Online PR&lt;/span&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;Authors:&lt;/span&gt;&amp;nbsp;Jake Hird, Sonia Kay, Econsultancy&amp;nbsp;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;Files Included:&lt;/span&gt;&amp;nbsp;2 files&amp;nbsp;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;Titles:&lt;/span&gt;&amp;nbsp;Social Media Measurement Templates (Metric)&lt;/span&gt;&lt;/p&gt;
&lt;h3 style="font-size: 1.17em; "&gt;About this Guide&lt;br /&gt;&lt;/h3&gt;
&lt;p&gt;
&lt;p&gt;Social media and online PR are evolving all the time. Because of this, we've created generic templates that get to the core of how you should run a successful online campaign in these areas.&lt;/p&gt;
&lt;p&gt;These particular documents will help you assess and measure your engagement - and that of users - with social media. They are intended as metric measurement (not sentiment measurement) templates and will help you to understand if your activities are being responded to by users as time progresses.&amp;nbsp;&lt;/p&gt;
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  <created-at type="datetime">2009-05-14T14:40:52+01:00</created-at>
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  <extract-formatted>&lt;p&gt;Measuring social media activity can be difficult. Here, Econsultancy has created a customisable template to help you focus on key metrics. &lt;/p&gt;</extract-formatted>
  <extract-unformatted>Measuring social media activity can be difficult. Here, Econsultancy has created a customisable template to help you focus on key metrics. </extract-unformatted>
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