Conversion Report
This is the first Econsultancy Conversion Report, produced in association with conversion specialists RedEye, and contains a detailed overview of the tools, strategies, and processes used by companies to improve their conversion rates. The report covers uptake of best practice, barriers to improving conversion rates, and insight into the different ways used to segment site customers and visitors ... plus much more.
Online Advertising Survey
The Online Advertising Survey Report, produced in association with the Rubicon Project, is a useful overview of the online display advertising environment. It contains information about spending trends, the use of ad networks, types of targeting and the relative effectiveness of different ad formats.
Online Lead Generation Report (B2C) 2009
The Online Lead Generation Report (B2C), produced in association with lead generation specialist Clash-Media, is a detailed overview of how companies are using the internet to generate leads for their consumer-focused businesses. The report contains insight into budgets for online lead generation, perceived benefits, and the use of online and offline channels to generate consumer leads ... plus much more.
Online Measurement and Strategy Report 2009
An analysis of the web analytics industry based on a survey of digital marketers. The 64-page report and 30-slide presentation contain valuable insights into the use of paid-for and free web analytics tools.
CMS Survey Report 2009
A comprehensive analysis of how companies are using web content management, how much they are spending and how they rate their CMS. The report, sponsored by Squiz.net, covers licensed and open source CMS.
UK Search Engine Marketing Benchmark Report
This 71-page report contains a detailed analysis of the UK search marketing environment, covering search engine optimisation, paid search and social media. Based on a survey of 800+ companies.
Email Marketing Census 2009
A must-read report for email marketers covering the amount and type of email marketing carried out by organisations, issues affecting the industry, best practice and the effectiveness of email.
Affiliate Census
Econsultancy's Affiliate Census reports contain invaluable information for anyone connected with affiliate marketing, including affiliates themselves, networks, merchants and agencies.
US Affiliate Census
The US Affiliate Census 2009, based on a survey of affiliates, is the most detailed study available about the performance marketing landscape, and essential reading for digital marketers.
CRM 2.0 Report
Learn about the latest trends in CRM and the extent to which companies are integrating online and offline data to provide a more relevant and personalised customer experience. Based on a survey of 500+ marketers.
