Online Measurement and Strategy Report 2008
Please note: There is a newer version of this report available
An analysis of the web analytics industry based on a survey of digital marketers. The report contains valuable insights into the use of web analytics tools and how much companies are spending. A 2009 version of this report is now available.
UK Search Engine Marketing Report 2008
Please note: There is a newer version of this report available
This 55-page report contains a detailed analysis of the UK search marketing environment, covering search engine optimisation and paid search. Based on the biggest UK survey of its kind. There is a 2009 report available.
Ireland Search Engine Marketing Report 2008
A detailed analysis of the fast-growing Ireland search market, covering search engine optimisation and paid search. Based on a 2008 survey of digital marketers.
Email Marketing Industry Census 2008
Please note: There is a newer version of this report available
A must-read report for email marketers covering the amount and type of email marketing carried out by organisations, issues affecting the industry and the effectiveness of email.
Vertical Search Report 2008
Please note: There is a newer version of this report available
The Vertical Search Report, carried out in partnership with Convera, is based on an online survey of more than 500 media and internet professionals carried out in October and November 2007, covering various aspects of this area.
Online Customer Engagement Report 2008
Please note: There is a newer version of this report available
Overview The Second Annual Customer Engagement Report, carried out in partnership with cScape, is based on an online survey of more than 1,000 respondents. It is essential reading for anyone trying to understand this complex area.
Affiliate Marketing Agencies Report 2007
This research, carried out in association with buy.at, is based on an online survey carried out in August and September 2007 and reflects the nature of affiliate marketing agencies.
Affiliate Marketing Merchants Report 2007
This research, carried out in association with buy.at, is based on an online survey carried out in August and September 2007 and reflects the nature of affiliate marketing merchants.
Social Commerce Report 2007
This survey-based report looks at how companies are embracing social media and enabling customers to interact with each other to improve their sales and marketing.
Usability and User Experience Report 2007
This 64-page report about usability and user experience, sponsored by behavioural research consultancy Bunnyfoot, is based on an online survey of more than 700 respondents carried out in May 2007.
