Managing an E-commerce Team: Integrating Digital Marketing into your Organisation
(NOTE: this report now updated and titled "Managing Digital Channels"). Econsultancy's original, and ground-breaking, research and best practice recommendations into how to manage, and integrate, digital marketing within an organisation.
Email Marketing Buyer's Guide 2005
Editor's Note: The 2006 Email Marketing Buyer's Guide is now available. http://www.e-consultancy.com/publications/email-marketing-buyers-guide/ This 119-page Email Marketing Buyer’s Guide is perfect for B2B and B2C companies that send out (or th...
Web Accessibility Guide
Compiled by user experience experts, this exclusive report provides companies with all they need to know about accessibility legislation. The 25-page guide includes a full breakdown of the key rules that websites need to comply with. Despite wi...
Music Online – Top Issues, Trends, Resources
What are the top issues on the minds of those within the Music sector as regards online? What do they think the trends will be for music online over the next 12 months? What resources do they use to stay ahead of the game? Find out in this docu...
E-Marketing: What do users really think about it?
E-marketing. Simple, cheap and instantaneous - in theory an ideal form of marketing communication. However, the low cost of transmission and the ease of delivery and receipt of eMarketing is not an automatic guarantee of increased sales and profit...
