Email Marketing - Roundtable Briefing, October 2006
This 10-page briefing is a summary of an Econsultancy roundtable on email marketing (free access). The document contains a write-up of the discussion, an overview of the UK email market, the latest statistics and a section on useful resources. ...
Email Marketing Buyer's Guide 2006
An invaluable resource for those investigating the market for email service providers, with profiles of leading UK ESPs. This extensive guide also covers trends affecting email and tips and pitfalls for buyers.
Online Retail User Experience Benchmarks 2006
E-commerce has come a long way since we published our first Online Retail User Experience Benchmarks study. So what do online, offline and multichannel retailers need to know about the consumer internet habits in 2006?
Online Marketing Masterclasses 2005 - Presentations
"Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online". We assembled some of the brightest and best practitioners, and leading brands, to learn about the latest thinking and best practice within online marke...
Acquisition: Case Study 1
Andrew Harding, Director of Strategic Internet Services, The Carphone Warehouse Andrew has worked in retailing for 10 years and online for 7. He started at British Home Stores selling ladies knitwear! He did the deal with CPW to sell mobile pho...
E-consultancy Newsletter Interviews 2005
Published once a week, the E-business Briefing is distributed to 19,000 internet marketing professionals around the globe. It is free and available to non-subscribers. The newsletter includes an in-depth interview with an internet industry thou...
Best of E-Marketing Essentials 2005
A compilation of Dave Chaffey's useful monthly bulletins for internet marketing professionals. 'E-Marketing Essentials' are a collection of links to reading material and articles written by Dave and other industry experts, helping to keep e-mar...
Agency Rate Card Survey 2005: How Much Do UK New Media Agencies Charge?
This is THE digital marketing industry report for those who want to benchmark daily rates for UK digital agencies. It covers 50 individual job roles and breaks down rates by agency size. There is 2008 version of this report available.
Managing an E-commerce Team: Integrating Digital Marketing into your Organisation
(NOTE: this report now updated and titled "Managing Digital Channels"). Econsultancy's original, and ground-breaking, research and best practice recommendations into how to manage, and integrate, digital marketing within an organisation.
