Paid Search Briefing - March 2007
This is a free 12-page briefing based on an Econsultancy roundtable about Paid Search held in March 2007 (registration required). The document contains the following: -) An overview of the UK market (including market valuation and trends) ...
Online Lead Generation Report (B2C) 2007
Please note: There is a newer version of this report available
Editor's note: the 2008 Online Lead Generation (B2C) Report has now been published. http://www.e-consultancy.com/publications/online-lead-generation-2008/ The internet is revolutionising the way that many companies are generating leads for thei...
Affiliate Marketing Briefing - March 2007
This free, 11-page briefing is a summary of an Econsultancy roundtable on Affiliate Marketing (registration required). The document contains a summary of the discussion, an overview of the affiliate marketplace, plus a section on useful resourc...
Search Engine Optimisation Briefing - February 2007
This free, 9-page briefing is a summary of an Econsultancy roundtable on Search Engine Optimisation (registration required). The document contains a summary of the discussion, an overview of the SEO marketplace, plus a section on useful resourc...
UK Affiliate Census Report
Please note: There is a newer version of this report available
The UK's thriving affiliate community represents an important group of internet marketers who collectively generated more than £2 billion in e-commerce sales during 2006. Yet despite their contribution to the growth of internet retail, remarkab...
Affiliate Marketing Roundtable Briefing, October 2006
This 10-page briefing is a summary of an Econsultancy roundtable on affiliate marketing (free access). The document contains a write-up of the discussion, an overview of UK affiliate marketing, the latest e-commerce statistics and a section on ...
New Technologies - Roundtable Briefing, May 2006
Notes from a recent roundtable on New Technologies, where we discussed opportunties for marketers to make use of the likes of RSS, AJAX, Pay-per-Call and Demographic Targeting. You need to register (for free, takes 30 seconds) to access this fr...
Shopping Comparison - Roundtable Briefing, May 2006
Notes from a recent roundtable on Shopping Comparison, where we discussed the latest trends and issues in the sector, which is growing 30% a year according to the latest Econsultancy estimates. You need to register (for free, takes 30 seconds) ...
A Structured Approach To SEO
This report will help you to structure the set-up of your website and operational processes to boost search rankings for selected keyphrases.
Landing Pages and Conversion Efficiency
This is the last of our SEO Best Practice sub-guides, and is dedicated to the fine science of Landing Pages and Conversion Efficiency. After all, why bother attracting visitors from search engines if you do a poor job of converting them into customers?
