Agency Rate Card Survey 2005: How Much Do UK New Media Agencies Charge?
This is THE digital marketing industry report for those who want to benchmark daily rates for UK digital agencies. It covers 50 individual job roles and breaks down rates by agency size. There is 2008 version of this report available.
Managing an E-commerce Team: Integrating Digital Marketing into your Organisation
(NOTE: this report now updated and titled "Managing Digital Channels"). Econsultancy's original, and ground-breaking, research and best practice recommendations into how to manage, and integrate, digital marketing within an organisation.
Briefing: Web Measurement & Analysis
What you need to know about Web Measurement & Analysis straight from leading practitioners in the field. What are the top issues in Web Measurement & Analysis faced by site owners? What are the trends over the next 12 months? What are the best whi...
Email Marketing Secrets: How to use e-mail to promote your business, boost your traffic and skyrocket your sales
These 42 pages represent an excellent and thorough guide to the world of email marketing from an expert in his field. It is full of invaluable top tips, helpful check lists and a useful appendix of resources.
E-Marketing: What do users really think about it?
E-marketing. Simple, cheap and instantaneous - in theory an ideal form of marketing communication. However, the low cost of transmission and the ease of delivery and receipt of eMarketing is not an automatic guarantee of increased sales and profit...
Why Websites Don't Work: What goes wrong and how to put it right
This 13 page white paper is refreshingly simple and to the point. A no-nonsense, practical guide to the realities of what makes websites work, or not as the case may be. Avoiding consultant-speak, Dr Carragher of Trinomics address the fundamentals...
