Search Engine Optimisation Briefing - February 2007
This free, 9-page briefing is a summary of an Econsultancy roundtable on Search Engine Optimisation (registration required). The document contains a summary of the discussion, an overview of the SEO marketplace, plus a section on useful resourc...
Online Customer Engagement Report 2007
Please note: There is a newer version of this report available
This 63-page report, sponsored by cScape, is essential reading for organisations striving for effective Customer Engagement and the best possible Customer Experience. http://www.cscape.co.uk Increased use of digital channels by consumers has pr...
Online Retail User Experience Benchmarks 2006
E-commerce has come a long way since we published our first Online Retail User Experience Benchmarks study. So what do online, offline and multichannel retailers need to know about the consumer internet habits in 2006?
Winning New Work: A Business Development Guide for UK Digital Agencies & Consultants
Please note: There is a newer version of this report available
A 58-page guide for UK Digital Agencies and Consultants on how to win more work through effective business development. There is now a 2009 version available.
Online Marketing Masterclasses 2005 - Presentations
"Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online". We assembled some of the brightest and best practitioners, and leading brands, to learn about the latest thinking and best practice within online marke...
E-consultancy Newsletter Interviews 2005
Published once a week, the E-business Briefing is distributed to 19,000 internet marketing professionals around the globe. It is free and available to non-subscribers. The newsletter includes an in-depth interview with an internet industry thou...
Agency Rate Card Survey 2005: How Much Do UK New Media Agencies Charge?
This is THE digital marketing industry report for those who want to benchmark daily rates for UK digital agencies. It covers 50 individual job roles and breaks down rates by agency size. There is 2008 version of this report available.
Online PR – Roundtable Output, September 2005
A short briefing based on last week's Econsultancy Online PR roundtable, where key trends, issues, tips and tricks were discussed by attendees. The main subject covered was: "How online PR can be used proactively and reactively by organisations...
Managing an E-commerce Team: Integrating Digital Marketing into your Organisation
(NOTE: this report now updated and titled "Managing Digital Channels"). Econsultancy's original, and ground-breaking, research and best practice recommendations into how to manage, and integrate, digital marketing within an organisation.
E-consultation - Roundtable Output
This report explores opportunities in extending public consultations by using interactive channel (the web, wireless and DiTV). Includes a full appraisal of the various techniques that can be used to generate and log public discussion, as were ...
