UK Search Engine Marketing Report 2007
Please note: There is a newer version of this report available
Editor's note: the UK Search Engine Marketing Report 2008 is now available. http://www.e-consultancy.com/publications/search-engine-marketing-report-2008/ The UK Search Engine Marketing Report 2007, carried out in association with search agency...
Affiliate Marketing Briefing - March 2007
This free, 11-page briefing is a summary of an Econsultancy roundtable on Affiliate Marketing (registration required). The document contains a summary of the discussion, an overview of the affiliate marketplace, plus a section on useful resourc...
Email Marketing Industry Census
Editor's note: the Email Marketing Industry Census 2008 is now available. http://www.e-consultancy.com/publications/email-marketing-census-2008/ The Email Marketing Industry Census, sponsored by Adestra, provides an insightful overview of a cha...
UK Affiliate Census Report
Please note: There is a newer version of this report available
The UK's thriving affiliate community represents an important group of internet marketers who collectively generated more than £2 billion in e-commerce sales during 2006. Yet despite their contribution to the growth of internet retail, remarkab...
Online Advertising Networks Buyer's Guide 2007
This guide contains profiles of all the leading online advertising networks, the latest trends in digital display advertising and tips and pitfalls for buyers. A 2009 version is available.
Online Customer Engagement Report 2007
Please note: There is a newer version of this report available
This 63-page report, sponsored by cScape, is essential reading for organisations striving for effective Customer Engagement and the best possible Customer Experience. http://www.cscape.co.uk Increased use of digital channels by consumers has pr...
Email Marketing - Roundtable Briefing, October 2006
This 10-page briefing is a summary of an Econsultancy roundtable on email marketing (free access). The document contains a write-up of the discussion, an overview of the UK email market, the latest statistics and a section on useful resources. ...
Email Marketing Buyer's Guide 2006
An invaluable resource for those investigating the market for email service providers, with profiles of leading UK ESPs. This extensive guide also covers trends affecting email and tips and pitfalls for buyers.
Charity Website Benchmarks 2006
[Editor's Note: view our updated 2007 Charity Website Benchmarks Report for the most recent figures on UK charity websites.] http://www.e-consultancy.com/publications/charity-website-benchmarks-2007/ The internet is a perfect medium for fundrai...
New Technologies - Roundtable Briefing, May 2006
Notes from a recent roundtable on New Technologies, where we discussed opportunties for marketers to make use of the likes of RSS, AJAX, Pay-per-Call and Demographic Targeting. You need to register (for free, takes 30 seconds) to access this fr...
