Shopping Comparison - Roundtable Briefing, May 2006
Notes from a recent roundtable on Shopping Comparison, where we discussed the latest trends and issues in the sector, which is growing 30% a year according to the latest Econsultancy estimates. You need to register (for free, takes 30 seconds) ...
A Structured Approach To SEO
This report will help you to structure the set-up of your website and operational processes to boost search rankings for selected keyphrases.
Landing Pages and Conversion Efficiency
This is the last of our SEO Best Practice sub-guides, and is dedicated to the fine science of Landing Pages and Conversion Efficiency. After all, why bother attracting visitors from search engines if you do a poor job of converting them into customers?
Online Retail User Experience Benchmarks 2006
E-commerce has come a long way since we published our first Online Retail User Experience Benchmarks study. So what do online, offline and multichannel retailers need to know about the consumer internet habits in 2006?
SEO Roundtable Briefing, April 2006
This is an overview of what we discussed at our last roundtable on Search Engine Optimization (SEO). It highlights current trends and issues, with input from industry experts and professionals on both the agency and client side. Subjects cov...
User Experience & Usability - Roundtable Briefing, March 2006
Roundtable notes from last week's insightful event on user experience and usability. A whopping 8 pages long and free to everybody... Subjects covered: 1. User experience and wider business objectives 2. User experience measurement and metr...
Winning New Work: A Business Development Guide for UK Digital Agencies & Consultants
Please note: There is a newer version of this report available
A 58-page guide for UK Digital Agencies and Consultants on how to win more work through effective business development. There is now a 2009 version available.
Online Marketing Masterclasses 2005 - Presentations
"Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online". We assembled some of the brightest and best practitioners, and leading brands, to learn about the latest thinking and best practice within online marke...
Acquisition: Case Study 1
Andrew Harding, Director of Strategic Internet Services, The Carphone Warehouse Andrew has worked in retailing for 10 years and online for 7. He started at British Home Stores selling ladies knitwear! He did the deal with CPW to sell mobile pho...
Acquisition: Keynote
Caroline McGuckian, LBi (formerly Wheel) With more than 10 years digital experience, Caroline’s career in media planning and buying spans Hobsons Publishing, Carat Interactive and her own agency Oscar Media which was acquired by LBi. As Media D...
