Managing Digital Channels Best Practice Guide
Must-have guide for anyone involved in managing digital channels. Answers on questions about KPIs, team and organisational structures, budgeting, skills, strategy and planning processes etc. An Econsultancy Best Seller.
Usability and Accessibility Buyer's Guide 2008
Please note: There is a newer version of this report available
This guide contains profiles of 24 UK-based agencies and consultancies specialising in user experience, usability and accessibility. The report covers the latest market trends and tips and pitfalls for buyers.
User Experience Roundtable Briefing - May 2008
This free 11-page briefing discusses the latest market news and developments in user experience. Learn about trends in Web 2.0 technologies, multi-variate testing, behavioural targeting, and measurement and metrics.
Behavioural Targeting Supplier Showcase May 2008
Download presentations from Econsultancy's Supplier Showcase event from the following five behavioural targeting specialists: Optimost/Interwoven, Wunderloop, Omniture, Coremetrics, Intellitracker
Usability and User Experience: A Beginner's Guide
This guide aims to be the first step in a journey towards becoming an in-company expert in usability, which is central to the performance of your website.
Online Marketing Masterclasses 2007 - Convert Case Study 1
Presentaion by Sarah Blair Gould, E-commerce Manager, Boden, at Econsultancy's 2008 Online Marketing Masterclasses event in London, UK. Sarah talks about what Boden do to optimise conversion rates on their site and what works best.
Online Marketing Masterclasses 2007 - Retain Case Study 1
RETAIN & GROW Case Study 1: Jonathan Davies, Head of E-commerce and Relationship Marketing, Eurostar As Head of E-commerce & Relationship Marketing for Eurostar, Jon has responsibility for Eurostar's online sales and marketing in all markets an...
Online Customer Engagement Report 2008
Please note: There is a newer version of this report available
Overview The Second Annual Customer Engagement Report, carried out in partnership with cScape, is based on an online survey of more than 1,000 respondents. It is essential reading for anyone trying to understand this complex area.
Persuasion Marketing Briefing - November 2007
This is a free 9-page briefing based on Econsultancy's 2007 roundtable about Persuasion Marketing.
User Experience Supplier Showcase October 2007
Please note: There is a newer version of this report available
Download presentations from Econsultancy's Supplier Showcase event from the following five user experience specialists: Bunnyfoot, Fortune Cookie, Flow Interactive, Human Factors Europe, Reevoo
