Web Analytics – Digital Marketing Template Files
Analytics is an important part of helping you to understand and maximise your online marketing activity. Here, Econsultancy provides customisable templates to guide you through understanding, procuring and engaging with this difficult but valuable area.
Web Analytics Pitch Scorecard
This document has been designed to help you assess analytics vendors when they pitch for business. It's included as part of Econsultancy's Digital Marketing Template Files
Web Analytics Business Case
Need to convince your boss that using web analytics is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.
Web Analytics Request for Proposal (RFP)
If you're considering working with a web analytics solution provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.
Business Cases Bundle
You may be sold on investing in digital marketing but is your client, or your boss? Our Business Cases can help by providing research, tips and information from the experts.
Request For Proposals (RFPs) Bundle
If you're looking for a supplier, agency, consultant or freelancer with a particular digital marketing specialism then you are likely to need to write an "RFP" (Request for Proposal). Our RFP templates and guidance notes will help improve your procurement process.
CRM 2.0 Report
Learn about the latest trends in CRM and the extent to which companies are integrating online and offline data to provide a more relevant and personalised customer experience. Based on a survey of 500+ marketers.
Web Analytics Buyer's Guide 2008
An invaluable guide for those investigating the market for web analytics tools, with profiles of 23 leading vendors. This extensive report also covers trends affecting the web analytics industry and tips and pitfalls for buyers.
Measurement, Analytics and Optimisation Briefing - October 2008
Please note: There is a newer version of this report available
Download this free 12-page briefing to learn about the latest developments in web analytics, including the future of multivariate testing and optimisation, trends in Web 2.0 and mobile, and challenges resulting from increasing concerns about privacy.
