Econsultancy econsultancy_xml <strong>Editor's note:</strong> the <a href="http://www.e-consultancy.com/publications/search-engine-marketing-report-2008/">UK Search Engine Marketing Report 2008</a> is now available. <p> <strong>The UK Search Engine Marketing Report 2007, carried out in association with search agency <a href="http://www.neutralize.co.uk">Neutralize (*\*)</a>, contains a comprehensive analysis of the UK Search environment.</strong> </p><p> The 64-page report, covering both Search Engine Optimisation and Paid Search, is based on an online survey of more than 700 respondents in March 2007. </p><p> The <strong>report findings</strong> are divided into the following sections: </p><p> -) Type of Search Activity and Search Services <br /> </p><p> -) Search Budget <br /> </p><p> -) Objectives and Effectiveness <br /> </p><p> -) Search Engines <br /> </p><p> -) Search Problems and Issues. </p><p> <strong>Highlights</strong> include: </p><p> -) Just under half of respondents (48%) said that their companies carry out paid search exclusively in-house. Some 57% of companies do SEO exclusively in-house. <br /> </p><p> -) On average, company respondents say that they spend 32% of their total marketing budget on online marketing. On average, they spend a third of their online marketing budget on Search (32%). <br /> </p><p> -) Overall, respondents believe that SEO is more important than PPC in terms of impact on brand.<br /> </p><p> -) Google is viewed as the best search engine across a range of criteria. However, half of respondents believe that Google has an unhealthy dominance of the UK search marketplace.<br /> </p><p> -) According to company respondents, lack of internal resource is the biggest problem preventing success for both Paid Search and SEO.<br /> </p><p> Some of the most important findings are also broken down by sector, enabling useful benchmarking by industry (for financial services, publishing, retail and travel). </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"><Emphasis>Editor's note:</Emphasis> the <Link URL="http://www.e-consultancy.com/publications/search-engine-marketing-report-2008/" Window="Self">UK Search Engine Marketing Report 2008</Link> is now available. <Paragraph></Paragraph> <Emphasis>The UK Search Engine Marketing Report 2007, carried out in association with search agency <Link URL="http://www.neutralize.co.uk" Window="Self">Neutralize (*\*)</Link>, contains a comprehensive analysis of the UK Search environment.</Emphasis> <Paragraph></Paragraph> The 64-page report, covering both Search Engine Optimisation and Paid Search, is based on an online survey of more than 700 respondents in March 2007. <Paragraph></Paragraph> The <Emphasis>report findings</Emphasis> are divided into the following sections: <Paragraph></Paragraph> -) Type of Search Activity and Search Services <LineBreak/> <Paragraph></Paragraph> -) Search Budget <LineBreak/> <Paragraph></Paragraph> -) Objectives and Effectiveness <LineBreak/> <Paragraph></Paragraph> -) Search Engines <LineBreak/> <Paragraph></Paragraph> -) Search Problems and Issues. <Paragraph></Paragraph> <Emphasis>Highlights</Emphasis> include: <Paragraph></Paragraph> -) Just under half of respondents (48%) said that their companies carry out paid search exclusively in-house. Some 57% of companies do SEO exclusively in-house. <LineBreak/> <Paragraph></Paragraph> -) On average, company respondents say that they spend 32% of their total marketing budget on online marketing. On average, they spend a third of their online marketing budget on Search (32%). <LineBreak/> <Paragraph></Paragraph> -) Overall, respondents believe that SEO is more important than PPC in terms of impact on brand.<LineBreak/> <Paragraph></Paragraph> -) Google is viewed as the best search engine across a range of criteria. However, half of respondents believe that Google has an unhealthy dominance of the UK search marketplace.<LineBreak/> <Paragraph></Paragraph> -) According to company respondents, lack of internal resource is the biggest problem preventing success for both Paid Search and SEO.<LineBreak/> <Paragraph></Paragraph> Some of the most important findings are also broken down by sector, enabling useful benchmarking by industry (for financial services, publishing, retail and travel). <Paragraph></Paragraph> </FormattedContent> 2007-04-11T00:00:00+01:00 1 <p>Editor's note: the UK Search Engine Marketing Report 2008 is now available. http://www.e-consultancy.com/publications/search-engine-marketing-report-2008/ The UK Search Engine Marketing Report 2007, carried out in association with search agency...</p> <p>Editor's note: the UK Search Engine Marketing Report 2008 is now available. http://www.e-consultancy.com/publications/search-engine-marketing-report-2008/ The UK Search Engine Marketing Report 2007, carried out in association with search agency...</p> false 286 search-engine-marketing-report-2007 95792 UK Search Engine Marketing Report 2007 1 12 false 2007-04-10T23:00:00+01:00 9 uk-search-engine-marketing-report-2007 2009-05-28T06:35:17+01:00