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  <author>Econsultancy</author>
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  <body-uk-formatted>&lt;h2&gt;About this Guide&lt;/h2&gt;
&lt;p&gt;
This 64-page report, sponsored by behavioural research consultancy &lt;a href="http://www.bunnyfoot.com"&gt;Bunnyfoot&lt;/a&gt;, is based on an online survey of more than 700 respondents carried out in May 2007.  &lt;/p&gt;&lt;p&gt;
The document is a great resource for organisations who want to benchmark their approach to the user experience, or to learn more about the benefits of usability investment and problems encountered.  &lt;/p&gt;&lt;p&gt;
The findings are broken down by company size and by sector.  &lt;/p&gt;&lt;h2&gt;Contents&lt;/h2&gt;&lt;p&gt;
The &lt;strong&gt;report findings&lt;/strong&gt; are divided into the following sections:
&lt;/p&gt;&lt;p&gt;
-) Approach to User Experience
&lt;br /&gt; &lt;/p&gt;&lt;p&gt;
-) Budgets and Spending
&lt;br /&gt; &lt;/p&gt;&lt;p&gt;
-) Benefits and ROI
&lt;br /&gt; &lt;/p&gt;&lt;p&gt;
-) Usability Services
&lt;br /&gt; &lt;/p&gt;&lt;p&gt;
-) Barriers to User Experience
&lt;br /&gt; &lt;/p&gt;&lt;p&gt;
-) Project Management
&lt;br /&gt; &lt;/p&gt;&lt;p&gt;
-) Hall of Fame and Top Gurus
&lt;br /&gt; &lt;/p&gt;&lt;p&gt;

&lt;strong&gt;Highlights from the findings include:&lt;/strong&gt;. 
&lt;/p&gt;&lt;p&gt;
-) Only a quarter of organisations are "extremely committed" to providing the best possible user experience. &lt;br /&gt; 
&lt;/p&gt;&lt;p&gt;
-) Some 43% of companies address user experience issues exclusively in-house.&lt;br /&gt;
&lt;/p&gt;&lt;p&gt;
-) 72% of responding UK organisations are planning to increase their usability budget over the next 12 months, a greater percentage than for any other area of digital marketing.&lt;br /&gt;
&lt;/p&gt;&lt;p&gt;
-) The top three benefits of investment in usability are: improved perceptions of brand, increased conversion rates and greater customer loyalty and retention .&lt;br /&gt;
&lt;/p&gt;</body-uk-formatted>
  <body-uk-unformatted>&lt;FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"&gt;&lt;Subhead&gt;About this Guide&lt;/Subhead&gt;
&lt;Paragraph&gt;&lt;/Paragraph&gt;
This 64-page report, sponsored by behavioural research consultancy &lt;Link URL="http://www.bunnyfoot.com" Window="Self"&gt;Bunnyfoot&lt;/Link&gt;, is based on an online survey of more than 700 respondents carried out in May 2007.  &lt;Paragraph&gt;&lt;/Paragraph&gt;
The document is a great resource for organisations who want to benchmark their approach to the user experience, or to learn more about the benefits of usability investment and problems encountered.  &lt;Paragraph&gt;&lt;/Paragraph&gt;
The findings are broken down by company size and by sector.  &lt;Paragraph&gt;&lt;/Paragraph&gt;
  
&lt;Subhead&gt;Contents&lt;/Subhead&gt;&lt;Paragraph&gt;&lt;/Paragraph&gt;
The &lt;Emphasis&gt;report findings&lt;/Emphasis&gt; are divided into the following sections:
&lt;Paragraph&gt;&lt;/Paragraph&gt;
-) Approach to User Experience
&lt;LineBreak/&gt; &lt;Paragraph&gt;&lt;/Paragraph&gt;
-) Budgets and Spending
&lt;LineBreak/&gt; &lt;Paragraph&gt;&lt;/Paragraph&gt;
-) Benefits and ROI
&lt;LineBreak/&gt; &lt;Paragraph&gt;&lt;/Paragraph&gt;
-) Usability Services
&lt;LineBreak/&gt; &lt;Paragraph&gt;&lt;/Paragraph&gt;
-) Barriers to User Experience
&lt;LineBreak/&gt; &lt;Paragraph&gt;&lt;/Paragraph&gt;
-) Project Management
&lt;LineBreak/&gt; &lt;Paragraph&gt;&lt;/Paragraph&gt;
-) Hall of Fame and Top Gurus
&lt;LineBreak/&gt; &lt;Paragraph&gt;&lt;/Paragraph&gt;

&lt;Emphasis&gt;Highlights from the findings include:&lt;/Emphasis&gt;. 
&lt;Paragraph&gt;&lt;/Paragraph&gt;
-) Only a quarter of organisations are "extremely committed" to providing the best possible user experience. &lt;LineBreak/&gt; 
&lt;Paragraph&gt;&lt;/Paragraph&gt;
-) Some 43% of companies address user experience issues exclusively in-house.&lt;LineBreak/&gt;
&lt;Paragraph&gt;&lt;/Paragraph&gt;
-) 72% of responding UK organisations are planning to increase their usability budget over the next 12 months, a greater percentage than for any other area of digital marketing.&lt;LineBreak/&gt;
&lt;Paragraph&gt;&lt;/Paragraph&gt;
-) The top three benefits of investment in usability are: improved perceptions of brand, increased conversion rates and greater customer loyalty and retention .&lt;LineBreak/&gt;
&lt;Paragraph&gt;&lt;/Paragraph&gt;

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  <extract-formatted>&lt;p&gt;This 64-page report about usability and user experience, sponsored by behavioural research consultancy Bunnyfoot, is based on an online survey of more than 700 respondents carried out in May 2007.&lt;/p&gt;</extract-formatted>
  <extract-unformatted>This 64-page report about usability and user experience, sponsored by behavioural research consultancy Bunnyfoot, is based on an online survey of more than 700 respondents carried out in May 2007.</extract-unformatted>
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