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  <author>Econsultancy</author>
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  <body-uk-formatted>This is a free 9-page briefing based on an Econsultancy roundtable about Web Analytics held in March 2007 (registration required).
&lt;p&gt;
The document contains the following:
&lt;/p&gt;&lt;p&gt;
-) An overview of the UK market (including market valuation and trends)
&lt;br /&gt; 
 -) A write-up of the key points emerging from the discussion
&lt;br /&gt; 
-) New statistics
&lt;br /&gt; 
-) Useful resources
&lt;/p&gt;&lt;p&gt;
Topics discussed included: 
&lt;/p&gt;&lt;p&gt;
-) Econsultancy as a brief case study
&lt;br /&gt; 
-) Move from web data to customer data
&lt;br /&gt; 
-) Driving actions and improving ROI
&lt;br /&gt; 
-) Budget and resource allocation
&lt;br /&gt; 
&lt;/p&gt;&lt;p&gt;
Attendees included representatives from the following companies: Blue Latitude, British Council, Fidelity, Lloyds TSB, Nedstat, RBI, Scientific Computers, Signet.&lt;/p&gt;</body-uk-formatted>
  <body-uk-unformatted>&lt;FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"&gt;This is a free 9-page briefing based on an Econsultancy roundtable about Web Analytics held in March 2007 (registration required).
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The document contains the following:
&lt;Paragraph&gt;&lt;/Paragraph&gt;
-) An overview of the UK market (including market valuation and trends)
&lt;LineBreak/&gt; 
 -) A write-up of the key points emerging from the discussion
&lt;LineBreak/&gt; 
-) New statistics
&lt;LineBreak/&gt; 
-) Useful resources
&lt;Paragraph&gt;&lt;/Paragraph&gt;
Topics discussed included: 
&lt;Paragraph&gt;&lt;/Paragraph&gt;
-) Econsultancy as a brief case study
&lt;LineBreak/&gt; 
-) Move from web data to customer data
&lt;LineBreak/&gt; 
-) Driving actions and improving ROI
&lt;LineBreak/&gt; 
-) Budget and resource allocation
&lt;LineBreak/&gt; 
&lt;Paragraph&gt;&lt;/Paragraph&gt;
Attendees included representatives from the following companies: Blue Latitude, British Council, Fidelity, Lloyds TSB, Nedstat, RBI, Scientific Computers, Signet.&lt;/FormattedContent&gt;</body-uk-unformatted>
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  <created-at type="datetime">2007-04-23T00:00:00+01:00</created-at>
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  <extract-formatted>&lt;p&gt;This is a free 9-page briefing based on an Econsultancy roundtable about Web Analytics held in March 2007.&lt;/p&gt;</extract-formatted>
  <extract-unformatted>This is a free 9-page briefing based on an Econsultancy roundtable about Web Analytics held in March 2007.</extract-unformatted>
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