Four changes that can save the agency business model
An article published in Campaign yesterday has struck a chord with many people working within the advertising agency world.
Rob Weatherhead
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Google Ads: Is the crown slipping from the lead generation king?
When I first started running Pay Per Click (PPC) campaigns in 2004 our client base was made up almost entirely of business looking for sales enquiries.
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Don’t be fooled, voice is still the future of commerce. Just not yet
12 months ago voice search was the future. Then it wasn’t. Then it was again. Now it appears it’s all hype. I’m struggling to keep up! The latest “voice is over-hyped” claim came in the form of underwhelming stats about the number of commerce-related queries that are being performed on a voice-enabled device. A rather dismal 2% of people who own Amazon Alexa devices have used them to make a voice purchase, according to Amazon’s own data.
Meeting search intent: A model for measuring success
Whether it’s due to the impact of GDPR or a consequence of the move towards a voice-activated Internet, the word on the lips of leading digital marketers right now is intent.
What’s a user’s intent? How do you identify that intent? How do you match intent with your digital activity and show the user that your business can help?