As mobile devices sweep the nation, non-profits are eager to invest in mobile friendly websites and apps that maximize their exposure to these new tech-friendly audiences.
According to the Charity Navigator, in 2011 a total of $298.42 billion was given to charities by Americans. Giving by individuals (not corporations) represented nearly 9 out of every 10 dollars donated in 2011.
Non-profit organizations continue to utilize traditional marketing methods to promote thier cause, but they are now embracing digital marketing and the opportunities to reach new donors on a global scale.
As smart phones and tablets flood the market, a quickly emerging trend is the use of apps and social gaming to encourage healthy eating and exercise habits.
Brands that are focused on improving health have seen this as an opportunity to drive healthy behavior changes and build lasting relationships with customers.