The world of social media has led to significant hype about the possibilities this emerging channel offers marketers. And there is certainly a lot about social media that should get the experienced, informed and enabled marketer salivating.
Social media is not, however, the first new channel marketers have had to adopt in recent years. We don’t hear much about how practitioners of social marketing can learn from their colleagues operating in other marketing channels, specifically email, which has evolved considerably in the last few years as well.
The social media landscape changes at such a pace that it’s nigh-on impossible to keep up with all of the various tools and platforms that emerge.
With that said I do try to keep abreast of new developments and over the past few weeks have begun using a variety of free tools which may have slipped under your radar.
,I thought it would be useful to run through a few of them here. If you have any new favourites then please do add them in the comments below as well.
You’ve set yourself the ambitious goal of being a best-in-class analytics-driven business. One in which data is used not just to gain insights into the past, but to predict the future and to drive confident decision-making at every level.
You’re familiar with the success stories - businesses like Expedia, Dell, eBay, Amazon to name a few – that have achieved staggering business growth and forged ahead of their competition by instilling culture of analytics from the top down.
Your hope is to achieve the same level of sophistication and maturity in your own organization and outclass the competition.
All too often organizations take a backwards approach to developing a mobile product offering and begin with a technology decision rather than a strategic plan. Statements like "We need an iPhone app" or "Let's do something with SMS" lead to siloed approaches and marketing fragmentation.
Success in mobile demands a systematic approach that begins with understanding your customers mobile usage, determining your product suitability to a mobile offering, defining your business objectives, and evaluating your level of commitment. Only once all of these steps are completed should you begin to implement the necessary technologies to achieve your mobile objectives.
Getting converting traffic to your website is hard work, but once it gets onto your website do you really know what it's doing or how well it's converting?
A big part of any internet marketer's job should be reviewing a website's analytics to find those problem areas or those potential wins and then capitalising on them.
With the recent changes to Google and the fragile economy, now is a better time than ever to start making your current traffic work harder. So grab yourself a coffee and let's get started - this is going to be a long one!
In our newly released Online Measurement and Strategy Report, published in association with Lynchpin, one of the key trends to emerge was how the shortage of experienced analysts is impacting on the ability of businesses to gain the most value from their data.
Improving the customer experience on an e-commerce site has historically been about optimising around transactions, making your website easy to use and focusing on conversion rates at various points in the funnel.
To be really successful though, it’s critical to think beyond this idea of transactional optimisation.
A fully optimised online customer experience means much more than just making it easy for your customers to buy things, it’s about building long-term relationships through personalisation, timely relevance and treating visitors as individuals.
Saying the right thing to the right person at the right time. You need to consider how to optimise that relationship.
The elusive social ROI. Executives demand it, marketers search for it.
But it’s actually not so elusive, especially for those marketers who’ve embraced the latest social technologies. In fact, there is a treasure trove of data available.
Perhaps, however, marketers should not be thinking old-school marketing metrics for today’s social web. For social, it’s more about the ROE (return on engagement) than the ROI.
More than ever, businesses are understanding that data is important. But the main importance lies in not how much you collect but how you use it.
At the Facebook Marketing Talks Live event, Facebook's David Software Engineer, Louis Eisenberg, explained how Page Insights can help build connections and engage a wider audience with your content. The most exciting announcement of this break away session had to be the roll out of real time analytics for Facebook pages.
Despite volatile economic conditions and frugal marketing budgets, web content management (WCM) has experienced significant growth in the last few months. Vendors profiled in the recent Content Management Systems Buyer’s Guide are optimistic about the global WCM market which is estimated to be worth more than $1 billion.