Microsoft and Comcast recently announced that Xbox Live users will now be able to stream on-demand Comcast Xfinity content through their gaming consoles. It’s been insinuated by some that Microsoft is making some form of payment to Comcast for the deal.
This doesn’t seem outlandish. The 20 million paying Xbox Live users (out of 66 million Xbox 360 units sold) now spend slightly more time streaming content than they do playing video games. Microsoft will keep stoking this trend, pushing its hardware further into the profitable mainstream of entertainment content consumption.
But, will the Xbox grow up to become a more dominant mode of delivery?
Network execs, client-side reps, and ad folks crowded the Televisual Expo organized by the Collaborative Alliance in New York City’s financial district last week.
The small but crowded tradeshow featured 50 vendors of heavyweights, such as DirecTV and Comcast, and newbies such as Tapjoy, which FastCompany featured last month in its list of most innovative firms.
If you ran a cable company facing the very real phenomenon of cord-cutting and you're approached about a partnership by one of the companies that has arguably done more to spur cord-cutting than any other, what would you say?
If you're Comcast, the answer is simple: 'take a hike.' And according to the New York Times, that's precisely what it has told Netflix.
Are cable customers ditching their cords, or shaving them? While the debate over what cable customers are doing and planning to do with their cords continues, one thing is clear: cable players are concerned.
So in an effort to prevent cord cutting, they're increasing looking to find ways to embrace the channel cord cutting is blamed on the internet.
It seems all anyone's talking about in terms of online policy these days is Facebook's privacy kerfluffle. Which is kind of a big deal, but small potatoes, really, when compared to the really big, burning, important issue of the day: net neutrality.
This critical issue may not be at the forefront of news, opinion columns and debate in the media, but the fact that digital marketers and e-commerce providers are ignoring it is as baffling as it is inexcusable. The major broadband providers: Comcast, Verizon, AT&T and Time Warner want to tax content providers. They want to determine what sites their subscribers can access, and how quickly - giving priority, of course, to their own products and services.
Brands are working harder than ever to decide what course to take to engage with their audiences' world and sell more. Many say brands need to evolve, but more signs are showing that a complete rebirth is a better bet.
Network television is moving forward with TV Everywhere, its plan to move television content online, but it looks like there are more than a few aspects of television broadcasting that executives are not willing to forgo — namely the ad load.
At the Cable & Telecommunications Association for Marketing Summit in Denver this week, cable executives made it clear that TV Everywhere will not be a "Hulu for cable."
Comcast's version of "TV Everywhere" is going to be rolling out soon, but rather than complete television programming streaming everywhere, it's starting to look more like "Some TV on a computer. Near your TV." The company's CEO announced that their online video service will launch later this year. But it will take awhile for Roberts' vision of "pay once, consume anywhere" to come to fruition.
For starters, Comcast can only authenticate viewers in their own homes at launch.