When it comes to online content, consumers by and large prefer to pay for it in attention rather than currency. As a result, it's no surprise that far more publishers have built successful ad-based business models than paid content business models.
Advertising, of course, usually isn't a path to easy money for publishers. Yes, advertisers love the internet, but digital still accounts for a minority of total ad spending, and advertisers generally pay less for digital ads than traditional ads.
Despite the hype, tablets are still most accurately described as a 'niche' market. But that market is expected to grow really, really fast.
That's according to a study (PDF) conducted by the Online Publishers Association (OPA) and Frank N. Magid Associates, which sees 54m Americans owning or using tablets by early 2012, up from 28m today.
Talk to publishers about Google's Panda update, and chances are you'll find at least a few who haven't had a pleasant experience.
Google's goal of cleaning up its index may be desirable, and perhaps even necessary, but many publishers feel their legitimate websites were collateral damage.
Getting to grips with content marketing can be traumatic. Learn to recognise where your client is in the process with this handy guide.
Copy has always been important to online retailers. For obvious reasons, a well-written product description, for instance, is likely to produce more sales than the standard manufacturer's version.
But there's a new trend: online retailers going beyond product descriptions and building content-rich properties run in large part by folks from the publishing world.
Today, traditional publishers face numerous challenges. While some will not rise to the challenge and meet them, others may one day look back and find that today's challenges pushed them to even greater heights.
A big reason for that is a proliferation of channels that publishers can use to reach consumers in meaningful ways. To take advantage of multi-channel opportunities, however, publishers need multi-channel strategies.
I’m sure you’ve already read a lot of articles advising you about the
power of blogs. They provide fresh, content that search
engines love, that you can farm out
through social channels and use to engage and amuse your audience, share links, grow your network… the list goes on.
The problem is, you really aren’t sure how to go about it. First and
foremost, running a successful blog requires a lot of hard work on your
part, and maybe you just don’t feel you have enough interesting content
to fill page after page.
The biggest mistake made is often the
assumption that a blog is simply another promotional channel for your
Producing content just to satisfy SEO targets and pressures is dangerous because that’s when you get into the realms of publishing content for content’s sake and clearly, Google doesn’t like that given its recent Farmer Update.
More importantly, your website users don’t like that. While SEO clearly has its place, it shouldn't get in the way of producing great content...
When you want to know whether the restaurant down the street is worth
eating at, there's a decent chance you'll turn to online services like
Yelp to see what other diners in your area have to say about it.
This is despite the fact that local government agencies, such as those
that enforce health rules, probably have data that's
more interesting to you than John Doe's angry rant about a rude waiter.
Humans appear to be hardwired to tune into lists, judging by our Google Analytics data from 2010. Half of Econsultancy's most popular 25 posts were lists, including nine out of the top 10.
I don’t subscribe to the idea that lists are somehow inferior to articles with lots of dense multi-idea paragraphs. Either the content is good, or it’s not. The list format is precisely that: a format, a simple framework for communicating ideas.
So here, in no particular order, are 10 reasons why readers and publishers love lists, and why they work so well online... and yes, my tongue is firmly planted in my cheek as I'm writing this.