Posts tagged with 'facebook ad platform'
Analysis of Facebook advertising performance in Q3 has found that the platform has improved across numerous key performance indicators (KPIs).
It comes off the back of a strong performance in Q2, when there were also improvements across the board compared to Q1.
The data from Kenshoo shows that CPC has dropped 9% in Q3 compared to Q2, while revenue per click (RPC) has increased 1.73x.
Similarly, the average conversion rate has increased 2.36x while revenue is up 2.16x.