It was about time we had another buzzphrase to obsess over, and Google Search, plus Your World (so concise) fits the bill perfectly.
Here is a social search algorithm update that ticks so many boxes it's like SEO bingo heaven.
I’ve read a lot of articles (some brilliant, one of which is Russell McAthy over on Freshegg, and some have no substance) about the implications of Search+.
After I let all the info sink in, a penny dropped. The conclusion I came to was that Search+ will inevitably be a new source of link spam...
Late last week it was revealed that none other than high street fashion label H&M had become the most followed brand Google+.
The top ten was compiled by Simply Measured, based on the number of “circlers” for each brand in early February, with usual suspects Pesi, Starbucks and Burberry also making an appearance.
Though H&M's Facebook page has 9.7m Facebook fans — about 19 times the number on Google+ - it’s undoubtedly becoming a viable marketing channel.
Just what is H&M doing? And is the right way to go?