It's no secret that search engines are increasingly looking at social signals such as tweets or Facebook Likes as part of their fast evolving algorithms.
The arrival of Google+ and subsequent launch of brand page functionality has focused the spotlight on social signals as a factor in influencing search engine visibility.
As part of the research for our latest Quarterly Digital Intelligence Briefing, we looked at the impact this trend is having on digital marketers. Here, we have also talked to some leading search experts about their thoughts on this subject.
Following reports from LeWeb that Google has been working on expanding its location-based products, the company has quietly released Schemer, an invite-only web application designed to help people explore both new and familiar cities.
In line with Google’s promotion of Google+ as a central hub for all of its products, the news was announced there by a self-described “scrappy group of Google engineers who wanted to help people do fun stuff in the real world.”
During a discussion with LeWeb founder Loic Le Meur at the conference today, Google's executive chairman Eric Schmidt shrugged off suggestions that Android still lags behind Apple’s iOS.
Making some bold predictions about the company's future products, he also suggested that Google TV will be embedded in the majority of televisions by next summer.
It's not exactly surprising that the world's most prominent online advertising company, Google, pretty much shunned television ads for the first decade of its existence.
After all, it helped pioneer an ad model that has shifted budget away from traditional forms of advertising.
But as the search giant has moved beyond search and search ads to launch new digital products, it has clearly accepted the notion that there's a place for television advertising.
Social platform Google+ has scored its third highest week of visits launching in June, according to statistics from Experian Hitwise.
6.8m people in the US visited in the week ending November 12, a 5% increase compared to the week before and a 25% increase compared to a month ago.
After what seems like years of rumors and speculation, Google finally launched a digital music service yesterday.
Dubbed Google Music, the service can be accessed through a mobile app and the Android Market website. Through deals with EMI, Universal, Sony and a multitude of indie labels, Google says that it's today offering upwards of 8m songs, with millions more coming soon.
If Google+ is ever going to compete with Facebook, it's clear that Google will need to attract brands and celebrities to its social network.
After all, brands and celebrities have become a fixture on Facebook, with some racking up millions of fans.
Perhaps wisely, Google launched Google+ with a focus on individuals. The logic seems sensible: to build a social network in which individuals can connect with brands and celebrities, you need individuals.
Those individuals, of course, aren't interested exclusively in liking Coca-Cola or posting messages on Lady Gaga's wall; they primarily want to interact with real people.
Thanks to social media platforms like Facebook and Twitter. information is being collected, aggregated and distributed faster than ever. That's a good thing for a number of reasons, but keeping track of what's taking place on the 'real-time' web can be challenging.
Plenty of companies are trying to do just that. From helping consumers stay on top of the latest news to assisting companies with their online reputations, players in the social media search and monitoring spaces are taking numerous approaches.
But some of the best positioned companies are those that collect the seemingly countless links that are shared every day on sites like Facebook and Twitter.
Last week, one blogger published an interesting analysis of Google management's use of their company's new social network, Google+.
The result: "only 3 of the 12 people listed on the Google Management Team page have ever made a single public post on Google+, totaling just 29 posts ever and only 6 in September".
When including SVPs, the results aren't any better: "of the 18 most senior people charged with overseeing Google, 11 have either not joined or have never made a single public post, and 5 have barely used it at all".
Germany has a long history of protecting its citizen’s right to online
privacy. A quick glance through the statutes will reveal for example
that Germans can ask Google to pixelate their homes on streetview (god
forbid some random map-browser should identify your dirty net curtains).
While studies show that Germans are still big users of social
media, Facebook faced a serious problem on Friday as the state of Schleswig-Holstein announced a blanket ban on the
use of the "Like" button.