Posts tagged with 'retail partners'
You're a big brand but you don't sell from your website, so what can you do about it?
Nokia is using its website, Facebook, email and even paid ads to push its brand traffic towards its retail partners.
Rob Durkin, Co-Founder and Head of Innovation at FusePump, spoke at this year's JUMP with Jonathan Lewis-Jones from Nokia, about how they've turned brand traffic into sales, despite not selling direct.
Below I’ll give some details of Nokia’s work, but first some general comments from Rob on the place for referral marketing.
Presentations from this year's Festival of Marketing are available to Econsultancy subscribers. You can access the JUMP presentations here.