Posts tagged with 'The Search Agency'
Marketers in the US are continuing to invest heavily in mobile paid search across Google and Bing/Yahoo, with the total spend on tablets and smartphones up 65.9% year-on-year to 28.7% of search budgets.
Taken individually, spend on tablets increased 87.6% compared to Q3 2012, while the increase on smartphone was 118.1% in the same period.
The increased investment is unsurprising considering the consumer shift towards mobile search and the recent roll out of Google’s Enhanced Campaigns.
Data included in our own Mobile Commerce Compendium shows that search is one of the top three most popular smartphone activities behind email and making calls, so it’s inevitable that marketers will begin ramping up their investment in this channel.