Data / Find more in our Advertising Statistics
Online Advertising Survey
The research explores online advertising trends, including budgets, real-time bidding and targeting, trading desks and demand-side platforms. For the first time, it also looks at private marketplace deals.
Real-Time Bidding (RTB)
This buyer's guide is aimed at those investigating the real-time bidding market, including detailed profiles of the leading DSPs, trading desks and SSPs.
Optimising Paid Media
This briefing explores the topic of media optimisation, and how companies can ensure the most effective use of their budgets in helping them to meet their business goals.
Latest Advertising articles / 3,307 articles
Recent Advertising research / 141 reports
Digital Display Advertising
This is a 49-page, comprehensive exploration of display advertising. Advertising online is a process that can involve multiple agencies and numerous technologies, all as part of a nominally creative endeavour. The guide explains and organises this world so marketers can make better decisions and increase efficiency.
Data Management Platforms (DMPs) and Audience Management Platforms (AMPs) are all the rage, but getting the most out of data for audience segmentation, insights, and targeting takes more than just a relationship with a vendor.
Market DataOnline Advertising Survey
The research explores online advertising trends, including budgets, use of different channels, real-time-bidding (RTB), demand-side-platforms (DSPs) and private marketplaces.
TrendsManaging Media Convergence
The report, based on a survey of 124 agencies and a series of in-depth interviews, explores the ever evolving media landscape and the significant challenges presented to marketers in both global and local markets.
Template FilesDisplay Advertising Template Files
A collection of display advertising related template files to help you create more effective campaigns.
Advertising supplier selection and buyer's guides
Real-Time Bidding (RTB) Buyer's Guide
This buyer's guide is aimed at those investigating the real-time bidding market, including detailed profiles of the leading demand-side platforms(DSPs), trading desks and supply-side platforms SSPs.
Data Management Platforms (DMPs) Buyer's Guide
Econsultancy's Data Management Platforms Buyer's Guide is an invaluable source for those investigating the market for DMPs, with profiles of 11 vendors and detailed information about the trends and issues affecting this sector.
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Training and E-learning / 10 Advertising courses
No one trains more digital marketers than Econsultancy. And no one gives anywhere near this level of insight, expertise and value.
You're addressing specific challenges and opportunities with a particular skill set. That's where our bespoke, in-company digital training comes in.
Econsultancy's elearning modules offer a comprehensive and convenient introduction to core digital marketing skills.
Not sure which course to choose? Try our Training Navigator
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