Here’s a collection of some of the more interesting e-commerce and marketing-related articles (and pictures) that we’ve been chomping on this week.
ONLY ONE IN EIGHT A/B TESTS ACHIEVE POSITIVE RESULTS
At least that’s what the AppSumo testing team found when conducting a series of tests. There’s lots of valuable insight in this post, and a few takeaways that should help you to improve your focus.
VIDEO SAVES THE E-COMMERCE STARS
Salmon’s Chris Hoskin has put together a great post on the power of video, which should quite obviously be embraced by every online retailer on the planet. Feast on the stats, screenshots and examples, then dive into the warm water…
THE SECRET TO FIVE-STAR AMAZON REVIEWS
Over at Trackur Andy Beal shared some brilliant ideas on how to attract lots of four- and five-star reviews on Amazon product pages. As Andy points out, most people will go the extra mile to leave a negative review, but normally need a little gentle nudge to share positive feedback. Great tips.
MORRISONS BUYS KIDDICARE FOR £70M
We’re big fans of Simon Harrow and the Kiddicare team, which consistently seems to produce excellent results via the application of best practice, so it’s excellent to hear that it has been bought by Morrisons. Is Morrisons going to build its online presence aisle by aisle? Watch this space.
NINE WAYS TO WORK WITH YOUR CLIENT’S PR AGENCY
SEO goddess Nichola Stott shares a bunch of tips to help SEOs figure out how to snuggle up to PRs to achieve the best results for their clients.
WHAT YOU SHOULD HAVE LEARNT FROM THE JC PENNEY SEO FIASCO
Rishi Lakhani provides a full breakdown of the things you need to takeaway from the JC Penney Google balls up. Solid advice, as ever.
HOW TO CREATE AN AMAZING ‘STAFF’ PAGE
Seriously, this is fabulous, and oddly compelling. Well done Lateral.
TOPRANK SELECTS ECONSULTANCY AS TOP UK MARKETING BLOG
We remain humbled to be chosen as the winner, especially considering the competition. Our thanks to Lee Odden and all who voted for this blog to win.
HOW TO RESPOND TO STUPID COMPLAINTS
I know we preach about customer service but sometimes inbound queries beggar belief. Here’s one example of how you could reply to an overly-earnest customer... “Regarding your stupid complaint”. Tempting, isn't it?
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