Angus Gordon

Angus joined Weave Web Communications as a content strategist and senior copywriter in 2010, after several years as a freelance copywriter. His clients have included ANZ (one of Australia's largest banks), Mattel, and the Australian Red Cross Blood Service. He previously worked as a lecturer in English Literature and Cultural Studies at the University of Melbourne.

Start your content strategy with an audit

As a discipline, content strategy isn't suited to rigidly standardised processes. Different businesses have radically different needs around content planning, creation and governance.

This means that a successful content strategy will always be customised, using the best tools for the job at hand.

This lack of a standard methodology can make beginning a content strategy a daunting proposition - whether you're creating the strategy internally or hiring an external content strategist.

Fortunately, there's one step that almost all content strategists agree should come first: a content audit.