David Moth
M&S has become the first UK retailer to launch an app for Samsung’s connected TV range.
The app will showcase products ranges but has no transactional capability, though a spokesman for Samsung said that an e-commerce function may be added in future.
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by David Moth
02 February 2012 14:50pm
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With the wheels finally in motion on Facebook’s IPO, the media has gone into meltdown over the billions Zuckerberg and his team stand to make from floating the company.
Facebook is looking to raise $5bn, but there's a tantalising possibility that demand for the stock could drive the figure closer to $10bn.
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by David Moth
02 February 2012 13:01pm
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On the day Facebook finally filed for its IPO, an analyst signalled that Google+ is slowly creeping up on the number one social network.
Google+ watcher Paul Allen estimated in a blog post that the social network has reached 100m users, an increase of 10m since Google last announced membership figures just two weeks ago.
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by David Moth
02 February 2012 10:18am
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Capital One is the first major brand to sign up for a multichannel advertising deal across MSN’s new website, mobile and Xbox.
The deal wraps Capital One banners and pre-roll ads around a special section of MSN Entertainment called 'MSN Exclusives', as well as tie-ins to exclusive web content and competition prizes.
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by David Moth
01 February 2012 15:48pm
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Consulting firm TMNG Global has launched a smartphone leasing scheme in the US as an alternative to a two-year phone contract.
This will allow people to use the latest handset technology without having to pay early termination charges.
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by David Moth
01 February 2012 14:31pm
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YouTube CEO Salar Kamangar has suggested that the video sharing website could introduce a subscription service.
The company is currently investing around $100m to develop dedicated content channels for subjects such as news, fashion and fitness and celebrity gossip.
During an interview at D:Dive Into Media, Kamangar said we are entering a “third wave” of media where people expect to receive exactly what they want to watch through a continuous stream of video content.
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by David Moth
01 February 2012 13:06pm
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Ahead of a rumoured IPO as early as tomorrow, Facebook’s position in the ad space has been boosted by comScore data that shows its share of US ad impressions grew to 27.9% in 2011.
This is up from 21% in 2010 and means Facebook has been ranked number one in comScore’s display ad impressions category for the past three years.
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by David Moth
31 January 2012 16:05pm
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Nearly 50% of smartphone owners use their mobile to search for product information after seeing a TV ad, according to a new study from the Internet Advertising Bureau (IAB).
The survey also found that 38% of respondents used their smartphone instore while shopping, with 49% of this group using their mobile to compare prices with other retailers.
Research agency GfK interviewed over 800 smartphone owners to track the purchase journey of their most recently purchased product.
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by David Moth
31 January 2012 13:30pm
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Mobile payment tool Square has won the endorsement of President Obama and is to be used for his re-election campaign.
Staff will be given Square hardware to process donations from supporters. The small credit card reader plugs into the top of iPhone, iPad and Android devices and a free Square app processes the payment.
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by David Moth
31 January 2012 11:36am
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Hot on the heels of a new deal to stream BBC iPlayer and ITV Player through its on-demand service, Sky has launched a new online service that makes its content available to non-Sky customers.
Launching in the first half of 2012, the service will include a range of content, including Sky Movies with sports added later in the year, on a variety of pricing options.
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by David Moth
31 January 2012 10:38am
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