Given the surge of ecommerce and the collapse of Blockbuster, HMV and Jessops, it seems bricks and mortar shops may eventually disappear.
As technology and delivery mechanisms improve, will we become a nation that stares at a screen, clicking away with a cup of tea?
Online shopping is convenient and simple. The way we research and buy online may be changing, but the High Street can still play a major part in this development.
Technology can enhance and rejuvenate bricks and mortar shopping, creating an interactive and enhanced shopping experience.
At the end of 2012, we saw record numbers in online shopping over the holidays and that is only going to increase as our ecommerce experiences improve.
This will only happen if we increase personalisation and make our shopping experience more relevant.
Also as we increase to use new devices in our day to day lives, those retailers and companies who ensure their sites and shopping experiences extend into tablets and mobiles will be ahead.
This year may see more of this especially when it comes specifically to tablets.
One Web is a foundational website development principle for tackling today’s diverse, multi-screen world.
You may or may not have heard of it yet, but One Web will soon be acknowledged as the only way to build modern and future-proof ecommerce websites.
The world recently celebrated Global Entrepreneurship Week, which aims to encourage people to set up their own businesses.
Afterwards, an article by the Independent claimed that whilst Britons are keen enough to promote the entrepreneurial spirit, few of us are willing to actually take the risk.
Those of us who do, then don’t promote our success because, well – we’re British.
Two Australian retailers have made it onto a list of the top-20 global retailers, showing that despite the current economic situation, some businesses are still thriving.
Both Woolworths and Wesfarmers made it on to Deloitte’s Top-250 retailers list, which was released in their 16th annual Global Powers of Retailing report. Ranked 17 and 18 respectively, they were the only Australian companies to have the required $3.5bn turnover needed to make the cut.
Nobody likes filling out forms. They are a constant source of frustration for consumers, but even more so when they fail to take account of the various idiosyncrasies in name and addressing conventions used all over the world.
I have come across countless examples where the web form has been designed without the user’s country in mind.
Simple, silly mistakes that could easily be fixed end up costing businesses millions in lost revenue.
2013 is the year of content marketing, and that means an increase on eye strain and inbox space for the editorial team here.
As Econsultancy's Content Marketing Executive, I schedule and source content from contributors that might align well with our reports, and there are a few things I'd like to highlight as tips for both PRs and journalists working with Econsultancy.
This includes what we do and do not cover on the blog, and pitching best practice outlined below.
Over a third of shoppers increased the amount of online shopping they did over the last year, so it is more important than ever for retailers to provide an outstanding ecommerce experience.
When an online shopper clicks ‘checkout’ they generally have the intention to buy, yet drop-off rates at this final stage can be high with three in five abandoning their baskets.
Consumers aren’t afraid to go elsewhere if they encounter issues at any stage in the checkout process though, so it’s vital for retailers to get it right.
Econsultancy has published a freely available trends briefing about digital trends in South-East Asia, based on its the second Digital Cream Singapore event for senior client-side digital marketers held in November.
Key issues for those attending were the lack of resources and skills, and the challenge of creating mobile-ready environments.
Duplicate content has been causing major issues for online retailers for many years, primarily due to the negative impact it has on search engine rankings.
Due to the size and complexity of online retail websites, there are far more areas that need to be addressed and monitored in order to eliminate duplicate content issues.
Here are nine potential causes of duplicate content, along with resolutions to help you overcome them.