Clothing brand Lyle and Scott is the latest retailer to begin selling on Facebook, with the launch of a store on the site yesterday.
The Lyle and Scott Facebook store is basically a version of the mobile website, which was released last year. It's an interesting solution to the problem, and any retailers that already have a mobile site could follow this example.
I’ve previously ranted a bit about how Facebook is driving forward a large element of social commerce, but I’ve always found that it helps to provide evidence for any argument.
Consequently, I’ve compiled a rather large list of companies who are using Facebook to sell products...
In terms of follower and fan numbers, Topshop's social media strategy appears to be working well. It has the most followers on Twitter and Facebook fans of any UK retailer.
According to a new Social Media Benchmark study by eDigital Research (registration/survey required), retailers are continuing to grow their presence on social networks, though less than half are currently offering consumers the option of shopping from these accounts.
Over the past two years, Facebook has fast become a major area of
interest for brand marketers.
Lured in by the social network's 500m+ users, some marketers are evoking memories of the AOL days, going
as far as to promote Facebook Pages over their own websites.
From storefronts to movie rentals, brands are increasingly
focusing on trying to use the site as a platform for commerce. Some
believe Facebook commerce, or f-commerce, could be the next big phase in
the evolution of ecommerce.
But according to a report by Forrester
Research's Sucharita Mulpuru, despite all of the talk about f-commerce,
Facebook isn't likely to become a retail force.
Social networking may be the most notable phenomenon in internet
history. Few trends have grown as fast and gone as a far, and it has in many ways fundamentally altered the way hundreds of
millions of people use the internet.
But have popular social networks like Facebook tapped out most of their
growth potential? According to a new eMarketer report, the answer may be
Currently, just under 64% of the internet users in the United
States use social networks. By 2013, that number will increase to 67%.
That's growth, but it's not the double-digit growth we've become accustomed to
Netflix is fast becoming the king of digital movies, and is one of Hollywood's biggest
frenemies. But even though Netflix would appear to be sitting pretty, it
may have some stiff competition soon.
The source: Facebook.
Yesterday afternoon, I had serious WTF moment as I read an article titled “Facebook has limited future in e-commerce”.
The basis of the piece was more of a news-feature than opinion, founded around a piece of research from Shoppercentric. I really feel that the conclusions that have been drawn seem to be fairly short-sighted.
Facebook is an increasingly important tool for marketers, many of whom are purchasing ads on Facebook to drive consumers to their Facebook Pages.
Qualitatively, Facebook's importance is hard to deny, but plenty marketers have largely struggled to quantify the costs and ROI associated with their Facebook marketing efforts.
Last year, Facebook put in place rules that restricted the ability of marketers to use the world's most popular social network to run promotions and sweepstakes. These restrictions were largely a disappointment to the Facebook marketers who were aware of them, and a risk to those who weren't.
But this week, marketers received good news: Facebook has apparently decided to relax its restrictions.
A few months ago, I wrote about how a large chunk of e-commerce’s future is extremely likely to lie with Facebook. The recent announcement of half a billion active members should be enough to have any e-commerce or marketing professional chomping at the bit to seize the opportunity, get engaged and start selling.
Surprisingly though, there seems to be a lack of exploration into the existing possibilities...