Ryanair was, and is, famous for many reasons; cheap flights, luggage restrictions, perceived sexism, a crazy boss, a refreshing approach to PR, and the list goes on.
But perhaps Ryanair was most famous as the poster child for the upsell, and the doyen of poor UX.
All this might sound harsh, but it is thankfully all changing. Michael O'Leary has been all over Twitter recently talking about forthcoming improvements, particularly to the web, and luggage restrictions, too.
And today, via its Twitter account, Ryanair announced the first stage of its website rebuild, the homepage, is now live.
We were alerted to the Gatwick Airport website redesign by Matt Wilkinson, Senior Ecommerce Manager at Gatwick, in the comments on this responsive design round-up.
With responsive design riding a tidal wave of popularity and common sense, I can’t think of a sector better suited than air travel.
We’ve all been travelling to an airport, needing to check flight times, terminals, parking arrangements, delays etc. We know airport websites have this info, but we aren’t confident in navigating an old desktop site from our phones. Well, it seems Gatwick have smashed it out the park on this one.
This post isn’t going to go into too much detail about why the site is great. I’ll just post some annotated pictures of it, and encourage you to try it out for yourself.