Television, film, and music may be a perfect fit for social media, but that doesn't mean social media companies naturally speak the language of Hollywood.
So in an effort to work its way into the entertainment world, location-based service Foursquare has turned to one of Hollywood's most prominent talent agencies, United Talent Agency (UTA).
Foursquare is reportedly planning to launch paid search ads in June, allowing brands to promote check-in deals when users search for local specials.
The new ads will work on the same algorithms that power ‘explore’, Foursquare’s search tool that recommends locations based on a user’s previous check-ins and as well of those of their friends.
AdAge reports that the social network is developing the new ads with marketers that it has worked with before which includes the likes of Pepsi, Whole Foods and Dunkin’ Donuts.
This week Foursquare announced that it had topped 20m users, with 5m of those registering in the last 16 months.
This year's '4sqDay', held on April 16th (4 x 4, see?) also saw confirmation that people had checked in a fantastic 2bn times - roughly 100 times per user.
Though growth has slowed of late, the location-based network pushes forward while the idea of 'checking-in' continues to roll towards becoming mainstream.
We spoke to business bevelopment director for Europe Omid Ashtari, Foursquare's first European employee - who joined the company eight months ago from Google - about his plans for the UK, best practice and areas of growth.
Foursquare has started using crowdsourced maps on its desktop site, ditching the Google Maps API that it had used since launch.
This comes as the site embraces the OpenStreetMap movement, which is a Wikipedia-style effort to create free world street maps curated by its users.
Foursquare’s new interface is designed by start-up MapBox and for users it means that the maps, icons and colours will be slightly different the next time they log on.
Walgreens recently started a new social media campaign with New York-based startup, LocalResponse.
When someone checks into Foursquare and tweets about it, Walgreens tweets some of them back with an offer from Halls that can be redeemed in store if they like them on Facebook.
But is this automated campaign the right approach?
Foursquare has added another new feature to its desktop service – restaurant menus.
The update, which uses technology from start-up SinglePlatform, adds 13m food items from 250,000 restaurants in major US cities.
Audi has created a new Foursquare badge with the support of the US Ski Team, which it has sponsored since 2007.
Fans of the luxury car that follow Audi on Foursquare and check-in to ski resorts this winter will unlock the exclusive 'Audi Winter Ride' badge, which gives them 20% off all items in the Audi collection.
Foursquare has added an ‘Explore’ function to its
website, which effectively turns its billions of check-ins into a social search engine.
Data from 1.5bn check-ins is now available in the form of local recommendations when users search for a service in a particular
town via their computer.
Foursquare has announced that it has grown to 15m users, more than tripling its community in the last 12 months.
The location-based gaming platform says that half of its users are in the
US, while the other half are international, as reported by ClickZ.
This marks a year of strong growth for Foursquare, during which it secured $50m of venture capital funding that put a value of around $600m on the company.
Ritesh Patel is renowned as a marketer specializing in pharma. But today, we ask him about the lessons in digital marketing an up-market Indian restaurant.