For years, privacy issues have dogged the world's largest social network, Facebook.
From changes that have gradually made the once-closed network more open to the world to advertising programs that were are little too creepy for comfort, Facebook arguably has more experience dealing with privacy flubs than any other company in the world.
So it shouldn't come as a surprise that Facebook continues to tweak its privacy features, as it preparing to do in a big way soon.
With businesses increasingly embracing social media and expanding their use of it, it's no surprise that they're eager to set up shop on the hottest social media hubs.
Facebook and Twitter have welcomed business users with open arms, and many companies are beating down Google's door in an effort to get the search giant to accelerate the roll-out of brand pages on Google+.
Radisson Edwardian, which operates several hotels around the UK, has been running some innovative social media campaigns recently.
These include adding QR codes to its menus, which send users to videos of dishes being prepared, as well as a new Foursquare campaign offering late checkouts.
I've been speaking to Radisson Edwardian's E-commerce Manager Amy Clarke, as well as Aalia Walker from I Spy, the agency behind these campaigns.
Econsultancy’s new Location-based Marketing Smart Pack has just been released as a theory-driven explanatory guide about this rapidly evolving area.
I’ve identified 26 key elements inside this wide and complex channel that you probably need to be aware of. Notice that it’s a mixture of trends, platforms, strategy and more, as I’ve avoided simply listing the main players in the market that everyone knows about.
Let me know if you think I’ve missed anything important!
Kristal Ireland is Digital Marketing Manager at Welcome to Yorkshire, and has been using social media to crowdsource content and promote the county as a tourist destination.
This has included experiments with Foursquare, Flickr, YouTube, Facebook and Twitter, as well as a couple of iPhone apps.
I've been talking to Kristal about using social media tools to promote tourism, and crowdsourcing great content for the website.
Location-based services like Foursquare saw their popularity increase
dramatically in 2010, and along with that popularity came plenty of
press attention. To some, location-based services may represent the holy
grail of mobile marketing for brick-and-mortar businesses.
But are brick-and-mortar marketers overestimating how much these services can help them?
Leave the Facebook Deals and sponsored Twitter trends to the other
brands. McDonald’s is using a location-based, social media scavenger
hunt to promote its new coffee drink, but the company is using free
content - not buying any of the new ad units - as part of the campaign.
So email's becoming obsolete, huh?
Facebook COO Sheryl Sandberg said as much last June. And of course, everyone knows younger users don't even use email anymore. (Let's just ignore the fact that you can't open a Facebook account without an email address).
Now, Facebook's set to announce Project Titan on Monday, which is almost universally expected to be an unveiling of Facebook's "Gmail killer" email service.
The Palms Casino Resort is one of those spots in Las Vegas that's notorious for its "hip" status. (It even spawned a reality TV show called "Party @ the Palms"). So when the Palms was featured as one of the first companies to offer location-based deals on Facebook, the pairing made sense. After all, "hip" companies are the first to experiment with "hip" new ad units, right?
According to Larry Fink, the Palms Casino Resort's executive director of public relations, offering Facebook Deals is about more than just being hip. It's about creating opportunities to generate incremental revenue from customers already earned through other means.
There’s a tug-of-war going on between location-based
technology advocates and, well, the rest of the online population. Just 4% of
online Americans are actually using location-based services, according to new data
from Pew Internet. That paltry adoption hasn’t stopped startups like
Foursquare and Gowalla from trying to entice advertisers to offer deals on
their location-based platforms.
Now Facebook has entered the fray with its new “Deals” offering,
which gives users exclusive deals when they check in at stores. Is it