Posts tagged with 'mobile'
Last week we all waited with baited breath to find out ‘what’ exactly Apple was going to launch at this year’s World Wide Developer Conference (WWDC).
And when Tim Cook unveiled a new operating system and some product upgrades, many of us were a little disappointed, having hoped for a shiny new and exciting smart phone or tablet.
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by Geoff Galat
19 June 2013 10:08am
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According to a presentation from Tim Reis, who leads Google’s mobile and social solutions teams in the Americas, 73% of mobile searches trigger additional action.
Read on for tips from Reis on how to make that action count for your marketing efforts in this Integrated Marketing Week takeaway.
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by Ryan Sommer
17 June 2013 13:41pm
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Ecommerce is an ever-changing feast and predicting which trends will hold is an imperfect science, but we're going to have a go anyway.
Here, in extracts from our Building an Ecommerce Team: Best Practice Guide, we pick out the themes we consider the most important in the context of their impact on ecommerce teams.
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by Graham Charlton
17 June 2013 10:10am
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Do you have a localised SEO strategy? Are you making effective use of Google Places? If you are not, like many brands, then you are missing a trick.
For any brand, having an all-encompassing long term SEO strategy, targeting high volume key phrases, is essential to maintaining a continual revenue stream.
However, a vital area that can produce shorter term success but is often overlooked is the opportunity for localised SEO.
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by Chris Bishop
14 June 2013 10:09am
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For the first time in Asia, the great and the good of the Malaysian and APAC digital marketing community gathered in Kuala Lumpur recently for the inaugral Future Of Digital Marketing (FODM) Malaysia conference.
Attended by over 400 delegates, and organised in conjunction with the Association of Accredited Advertising Agents Malaysia and Multimedia Development Corp (MDeC), the event saw eight talks.
The talks echoed a key theme articulated by MDeC chief executive officer Datuk Badlisham Ghazali, that "the next wave of economic growth will come from the knowledge-based economy, with digital technology as a key driver of progress”.
Here are just some of the highlights from an excellent conference.
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by Neil Perkin
11 June 2013 11:22am
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Are you being a creep? If you're a digital marketer working with mobile then unless you've got your privacy plans sussed there's a good chance that your customers will think you are.
As awareness of location data use increases (alongside the revelation that data might not be as anonymous as previously thought), consumers are becoming more and more wary about being tracked over their phones and other mobile devices. They also want to be reassured that any personal and financial data they input will be kept safely and securely.
Research earlier this year found that 66% of smartphone users are more concerned about their privacy on their phones than they were a year ago, while 79% avoid using apps that they don't believe protect their privacy online.
Regulators are also taking a stand on mobile creeps. The European Union's privacy watchdogs have warned that users "must be in control of their own personal data" and those involved in developing mobile apps have a responsibility "to create a safe, secure and data-protection-compliant app environment".
Certain data protection bodies, who are authorised by their national laws to take action, can even impose fines on organisations that they believe are not fulfilling their mobile privacy responsibilities.
Faced with this consumer and regulatory climate, how can you avoid being a mobile privacy creep?
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by Danilo Labovic
15 May 2013 10:23am
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The rise of smartphones and tablets has ushered in a huge shift in how consumers engage with brands.
These changes have fundamentally altered the path to purchase, which used to be a linear process, into a much broader mix of browsing and discovery, with social recommendations and easier access to information driving the online buying process.
Most notably, this shift is changing the way IT and Marketing, two divisions that have often worked in silos, must operate in response.
Underscoring the importance of these changes, Gartner recently reported that future ecommerce success depends on improving the customer experience, with top CIOs now ranking it as the largest opportunity to implement technology in driving business innovation.
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by Carin van Vuuren
14 May 2013 18:01pm
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Email is alive and kicking. Worldwide there are almost four times more email accounts (4.4bn) than the number of users on Facebook (1 bn) and Twitter (250m) users combined.
Email is also a more active medium than Facebook and Twitter, generating 8.3 times as much messages a day (45bn emails against 5,2bn Facebook updates/likes and 175m tweets a day), and that’s not counting spam emails.
Or to summarise: if you want to reach a large audience, email marketing is a valuable asset that cannot be ignored.
Here are three essential email marketing tips...
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by Michael Linthorst
14 May 2013 09:46am
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Now that mobile access is essentially ubiquitous, the leading ecommerce sites have incorporated responsive website design to ensure a seamless user experience between devices.
However, the conversion rates on mobile continue to lag significantly, and now we are left to deliver on this next frontier of mobile.
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by Phillip Klien
13 May 2013 17:13pm
4 comments
A new TNS study across 43 countries suggests that 21% of shoppers use smartphones in store to 'showroom', 43% read reviews, 31% compare prices and 25% seek advice before they buy from friends and family.
This phenomenon has put the fear of God into many within the retail industry, woken businesses up to the link between the high street and internet and made retailers aware that they are not ready to service this reality.
We’ve seen Jessops and HMV go into administration in recent months and Best Buy shrink. The culprit? Supposedly showrooming.
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by Jasper Bell
13 May 2013 10:09am
3 comments
