Posts tagged with 'mobile'
Google isn't going to let a little failed purchase of Yelp get in the way of its expansion into local mobile advertising. The search giant today added "Near Me Now" fuctionality to the iPhone.
And while results may not be thorough today, Google is providing plenty of incentive to small businesses to sign up with Google local and help the search engine achieve the kind of dominance in local that it has mastered online.
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by Meghan Keane
08 January 2010 20:03pm
7 comments
National Rail Enquiries relaunched its website last month, giving the site a much needed makeover.
The site was redesigned by Fortune Cookie, and at first glance, seems to be a massive improvement on the old version with a fresher, cleaner look. How well does it perform for users though?
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by Graham Charlton
07 January 2010 09:32am
23 comments
Apple is buying Quattro Wireless... and coming out with a tablet computer. Google just announced its entry into the mobile phone market. TVs air programming streamed from the web (or from a PC in the next room), and soon they'll accommodate HD video Skype calls. All this digital convergence has to make you wonder: are there still digital channels, or is digital just becoming, well... just plain digital - a channel unto its multiplicity of selves?
Devices just aren't specific anymore. You play games on your phone, surf the web on your TV, and watch TV on a wireless handheld device. Is it still talking "on the phone" if I "dial" via Google Voice on my Blackberry, or via Skype on my laptop? Are you "watching television" if you're viewing an episode from your favorite series on Hulu, YouTube, or iTunes - and watching on a PC or tablet or even a phone? "Reading the newspaper" on an ebook reader?
And will all this convergence make marketing simpler, or much more complex?
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by Rebecca Lieb
05 January 2010 21:09pm
1 comment
Breakdown service Green Flag released an iPhone app recently, beating both the RAC and AA to create the first such app.
The 'Rescue Me' app allows users to contact Green Flag in the event of a breakdown, and provides some other useful features such as traffic updates and driving tips.
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by Graham Charlton
05 January 2010 08:52am
1 comment
It’s been that time of year again, the season of goodwill and a time for giving, for caring, for understanding, and for tolerance. And for receiving…
So what did you get for Christmas? If, like me, you’re an O2 customer, then you will have received lots of text messages pimping out its ’12 Days of Christmas’ iTunes-related marketing campaign.
Unfortunately, you’ll have received these messages whether you wanted them or not.
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by Chris Lake
04 January 2010 15:43pm
29 comments
Tesco's R&D team has been busy lately; after introducing a store finder app last month, Tesco has now launched a visual search app for wine discovery.
The Wine Finder app (iTunes link) allows users to take a picture of a bottle of wine and find related results from Tesco's range, and see price and other information about the bottle.
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by Graham Charlton
21 December 2009 11:28am
1 comment
GetJar, currently closing in on the 1bn download mark. is the largest cross-platform store for mobile apps, and the second largest app store after Apple's.
I've been talking to GetJar founder and CEO Ilya Laurs about the mobile apps market, and why he believes that apps will eventually become bigger than the internet...
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by Graham Charlton
17 December 2009 10:15am
0 comments
House of Fraser launched an iPhone app last week, which allows customers to search for gifts on their mobiles.
The GiftFinder app also allows users to buy direct from the app, I've been seeing how well this works...
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by Graham Charlton
17 December 2009 10:01am
1 comment
The mobile web is poised to be big. Really big. In fact, Morgan Stanley is estimating it's going to be at least twice the size of the "desktop internet." Within five years, the report predicts more users will connect to the web via mobile devices than PCs.
Morgan Stanley's report on the topic is truely massive: a 424 page report covering eight major themes; and an accompanying 659 slide PowerPoint deck. Both are available for download on the company's website.
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by Rebecca Lieb
16 December 2009 15:06pm
4 comments
What's the best way to reach frequent flyers on the go looking to spend money? For Continental Airlines, the answer was mobile banner ads. Over the summer, Continental ran sent banner ads to the mobile phones of consumers with household incomes over $100,000 that had traveled in the last three months.
According to MediaPost, the campaign increased awareness about Continental ads by 60%. Beyond the fact that consumers appear to be looking at banner ads in mobile, this campaign touches on the issue of mobile preparedness for brands.
As consumers become more dependant on their phones for transactions and information, they'll also start spending more money there. And campaigns like this show that brands equipped to handle the mobile shift will bring in increased revenue.
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by Meghan Keane
08 December 2009 18:58pm
0 comments
