Thanks to the rise of massive social networks, namely Facebook, and a
multi-billion dollar virtual currency market, social gaming has become
one of the hottest spaces on the consumer internet.
But there's another reason social gaming is so hot: it is putting the
'casual' back into the concept of 'casual gaming'. Through social games
like Farmville and Mafia Wars, millions upon millions of non-gamers
have become gamers. In the process, social games are potentially
reshaping the gaming industry more broadly.
Is cheap social media advertising undermining the price point of online advertising? According to AdAge, "Social Networks Sink Online-Ad Pricing."
Overabundant inventory is a growing issue online. And there are more than a few advertisers and publishers who would like someone to blame for their ever sinking ad prices. But trying to blame Facebook isn't a good idea. Facebook ads may cost a lot less than other online inventory, but they work. Moreover, publishers don't need to worry about Facebook's prices. Unless they're not delivering the kinds of returns that Facebook gets for those rates.
Content may well be king, but the internet offers a unique
opportunity for anyone to attain royal status, something which could
finally, fatally undermine Rupert Murdoch’s place at the top of the
media food chain.
News Corp.'s MySpace is currently suffering a traffic implosion that is ruining the site's revenue structure. The company is desperately trying to reinvent itself and increase views to the site, but the bid does not appear to be working. Unable to stave the bleeding, MySpace is on the verge of losing its search ad partnership with Google. That's $300 million the company won't be earning next year.
Worse, MySpace might be putting its music service behind a paywall soon. That's a good way to ensure that traffic won't be skyrocketing any time soon.
Most major brands are hip to Facebook, MySpace and Twitter. And many have built up an impressive presence on the web's most popular social hangouts.
But some of the more adventurous brands have also experimented with self-hosted communities of their own. Unfortunately, a large portion of them fail. Amongst the causalities are communities started by some of the world's biggest brands, such as Coca-Cola and Wal-Mart.
Friendster may not be fresh in your mind when it comes to social media, but the pioneering social nework is relaunching tomorrow. And if it looks like the site has a newly Asian focus, there's a reason for that. Friendster just got bought by an Asian company.
Salesforce.com built a billion-dollar company by allowing companies to ditch their CRM software and bringing CRM to the cloud. Now it has its sights set on perhaps an even bigger feat: bringing social media to the enterprise.
Yesterday, the company announced that it will be launching a new service called Salesforce Chatter in 2010. Think of it as Facebook for the enterprise: a social networking service for companies with an application platform to boot.
By now everyone online is accustomed to receiving and filtering spam in their inboxes, but recent spamming attacks on social sites like Facebook have caught many by surprise. Facebook is hoping to change all that, with a court win this week against uber spammer Sanford Wallace.
Facebook hopes that a $711 million fine and the threat of jail time will not only sideline Wallace, but function as a deterrent to future social spammers. But let's be honest. That's not going to happen.
Google pretty much has its bases covered. Looking for an image? There's Google Images. Looking for a video? Video results appear in search. As do products.
But one thing has been noticeably absent: music. Which is not an insignificant fact given that two of the top 10 search queries in the United States are music-related. But Google being Google, it has a plan for music.
Celebrities and social media seem to go together like cheese and wine for good reason: social media is one of the most powerful mediums for celebrities to connect with fans, increase their visibility and maintain their personal brands. Oh, and stoke their egos.
From Ashton Kutcher to Lindsay Lohan, Michael Phelps to Shaquille O'Neal (oh, and Kanye West), the celebrities you love (or love to hate) are increasingly on Facebook, Twitter and other popular social media platforms. But that doesn't mean that everyone in Hollywood is starstruck with poking and tweeting.