Publishing may be a tough business all around these days, but thanks to the internet, there are more publishers than ever.
Many of them won't survive, of course. And the ones that die won't just be traditional publishers that fail to adapt to the internet; there are plenty of digital publishers making potentially fatal mistakes too.
Talk to publishers about Google's Panda update, and chances are you'll find at least a few who haven't had a pleasant experience.
Google's goal of cleaning up its index may be desirable, and perhaps even necessary, but many publishers feel their legitimate websites were collateral damage.
Copy has always been important to online retailers. For obvious reasons, a well-written product description, for instance, is likely to produce more sales than the standard manufacturer's version.
But there's a new trend: online retailers going beyond product descriptions and building content-rich properties run in large part by folks from the publishing world.
Mobile is here to stay, and publishers are eager to embrace it, even if figuring out how to is not an easy task.
Thus far, publishers have focused much of their effort on building native mobile apps, and it's no surprise why: mobile apps are being downloading at a frantic pace.
According to a recent report by IHS Screen Digest, the top four mobile app stores may generate close to $4bn in revenue this year, and ABI Research has forecast that by 2016, consumers will download 44bn mobile apps.
Content may be king. At least that's what many companies in the business of producing content think for obvious reasons.
Take Demand Media, for instance. It's so confident that its content is an appreciating asset that will produce value over a long period of time that it amortizes the costs of producing content over five years.
Every business is now a media business. Smart and successful ones think and behave like media publishers even though their origins are miles away from content creation.
What do advertisers want to see from their affiliate programmes?
Generally speaking, they ask two things: firstly, that the largest
possible proportion of their affiliate base is active in driving sales
revenue; secondly, that there be a constant feed of good quality new
affiliates coming onto the programme to actively promote them.
Turning lead into gold may be little more than a dream, but Apple seems
to have mastered the alchemy of turning an iPad containing components
reportedly worth a little more than $300 into gold.
With the release of the iPad 2, consumers lined up outside of Apple
Stores waiting to get their hands on the company's newest tablet.
Not surprisingly given the lines, analysts see strong sales. Some are
estimating that the company sold more than 1m iPad 2s in its debut weekend.
Recently, Google has stepped up its effort to improve the quality of its
SERPs. But despite its effort, which seems as concerted as it is genuine, one
thing is clear: there's only so much that can be done.
uncover every paid link, and even after cracking down on content farms,
there are those who think it hasn't done enough.
iOS, Android, Windows 7, the App Store, Android Market, Windows Marketplace, Facebook, Twitter, Quora, Google TV, PS3...
The number of channels and platforms on the internet and mobile internet
is astounding. And it's growing practically every single day. In many
ways, this is a blessing, but it's also a curse for developers and