Not content with taking away the little keyword data we had left this week, Google has again surprised the online marketing industry with a brand new algorithm.
There isn't an awful lot of detail out there right now, though Search Engine Land has some details, including the fact that this this new algorithm has been running for the past month.
I've been asking some of the finest minds in SEO for their thoughts on Hummingbird...
Images are increasingly important to the customer experience and search yet many sites are not optimised to take advantage.
In the early days of the web images were typically small and of low quality. We all remember the little animated men at work icons that littered the web in its infancy.
However, as users have moved from dial-up to broadband connections, the number, size and quality of images on the web has increased significantly.
The press release, the original tool of the PR pro, is broken.
It happened in stages. First there came email, prior to which press releases had been faxed or posted to editors, the laboriousness of the task forcing PR people to choose their targets with appropriate care and attention.
But with email, you can grab a list and not think twice about bunging it out to all and sundry. The result was laziness leading to abuse.
Then came the SEO industry. The press release’s power for generating link juice was spotted. Stick a press release on a wire and regardless of its quality or newsworthiness, its content and links will get replicated across the web, even on some authoritative domains.
Once again, the result was laziness leading to abuse.
The PR game has changed, but putting personal relationships first and making sure you offer something of value to the influencers and journalists you pitch is more important than ever.
In this four-part series we are walking through best practice and some great PR tools anyone in your marketing department can use to stay on top of in-house PR activity.
In this post: Discovery and Dissemination. We'll talk about how to find the journalists and influencers that are right for your message.
Search engine spiders cannot scroll to the bottom of a page like an ordinary user, trigger the request for more content, and then wait to retrieve it for indexation.
Hence content only accessible via infinite scroll simply won’t be seen and therefore won’t make it into the respective search engine results listings.
The good news is there are easy solutions so that infinite scroll poses no problem for search, and in fact can also provide an opportunity to maximise user experience and maximise SEO value in tandem.
Last week kicked off part one of this four part series on tools of the trade and best practice for in-house PR.
This week we will look into 'The Message' and some great tools for organizing around yours. Read on!
Every page you visit on the Internet will return something called a ‘status code’, a code consisting of three numbers that communicate to the requester the status of their request for a particular page.
A 404 is ultimately an error message by default and is a very frequent and recognisable message experienced by every single internet user. 404s are not inherently bad, they exist for a very good reason.
Their ambiguous nature however means that search engines (and your users, and your rankings) will often benefit from some direction on what action to take when they come across them. Without this direction and left unmanaged, 404 errors are problematic.
Here are the SEO impacts and the possible solutions...
It would not be a big surprise if Google was using information from Google author profiles to influence how pages rank in searches., but as yet there is no evidence to show a correlation between author profiles and better ranking URLs.
Google’s authorship markup feature allows news, other online publications and blogs to use the rel="author" tag to connect their authors’ online articles to official author profiles on Google+.
The profiles include a profile photo, biography, information about their activity and followers on Google+ as well as links to other articles by the author.
Travel aggregator sites dominate airline brands for both natural and paid Google rankings, according to a new report looking at search visibility.
The analysis by Searchmetrics also found that brands achieving high natural search rankings are taking the opportunity to limit their investment in PPC.
The study is based on analysis of how airline brands performed on Google for the 1,439 most popular search terms relating to flights. It examines results for the US, France and Germany, but for this post I’ll focus on the UK results.
And for more information on this topic, check out the Econsultancy Paid Search Marketing Best Practice Guide or our UK Search Engine Marketing Benchmark Report.
Black hat SEO involves using marketing techniques which are against the search engine's guidelines. Employing these tactics can result in your site being penalised or banned from the index.
The scary thought of being banned from Google often results in people rejecting black hat methods outright without taking the time to think if these methods could be modified in an acceptable way.
By using black hat ideas and then altering them to stay on the right side of the search engine guidelines, it is possible to benefit without as much risk.