Using any music in one’s work is often a headache if one is unsure of the ins and outs of licensing.
Epidemic Sound aims to simplify the process with its users paying one fee to access a whole bunch of music to use in their work.
We caught up with CEO, Oscar Höglund to ask him more about the service.
The global music streaming giant Spotify made £370m in revenue for 2012 with increases in both users and advertisers.
Spotify has a selection of ten main advert formats. Some are interruptive, others arrive during extended terms of no-use of the application, and some are clickable.
These ad formats will suit various types of businesses. The high-end or in need of last-second promotion (movie studios, album launches) will enjoy the light boxes and homepage takeovers, while small businesses with low budgets may prosper with trendy playlists.
This post details the five most commonly selected advert formats, with my own quick survey (via SurveyMonkey) of 100 people providing opinion as to which works best.
Take a look and which your brand could be using.
The year is 2031. Flying cars have just hit the open market, the New York Mets are on the verge of winning their first World Series in forty-five years, and television as we know it has ceased to exist.
Let’s first imagine that a super smart group of MIT engineers solved all the technical troubles we’d encounter in switching from a broadcast to a unicast model.
The public’s consumption habits now overwhelmingly favor an on-demand format, and each household is equipped with a SmarTV capable of streaming content instantaneously from anywhere on the web.
Traditional channels have fallen in the face of more agile competition from platforms like Netflix and Hulu, or they’ve adapted to HBO Go-esque versions of their former selves.
As mobile's prominence has grown, so too have the myths about what it takes to create and execute on a successful mobile strategy.
Given the size of the mobile opportunity, the size of the challenges and the speed with which mobile ecosystems are evolving, it's not surprising that many of these myths are accepted at face value. Unfortunately for companies trying to make mobile progress, some of these myths are detrimental.
For steaming music subscription service Spotify, the web hasn't been all that important.
To play their favorite tunes, Spotify's users fire up Android and iOS apps, or download a Spotify desktop application.
But as the company looks to increase its exposure through social media and partnerships with companies like Yahoo, that's changing.
Earlier this week, Sainsbury's purchased a majority stake in ebook retailer Anobii from HMV for £1 in what was the latest example of a major retailer trying to extend its footprint into the world of digital content.
Yesterday, we saw another example of this same trend as Tesco purchased UK-based music streaming service We7 for £10.8m.
Streaming music online is a competitive business.
Spotify is probably the most recognisable provider, but the likes of Deezer and Grooveshark are also posting strong user numbers.
In order to keep attracting new users, one of the key challenges for streaming services is differentiating themselves from the competition.
Last.fm seeks to do this by tracking user listening behaviour and recommending artists based on their musical tastes. Since launching in 2002 the London-based company has collected 65bn pieces of track data from its users, which is obviously a powerful tool for advertisers.
To find out how Last.fm makes use of its data and sell its service to marketers, I spoke to commercial director Chris Wistow...
Spotify unveiled its new iPad app this week, adding to its existing portfolio of iPhone and Android apps.
It's free to download and has graphics that are optimised for the new Retina display.
But to be honest I was surprised that Spotify didn’t already have an iPad app, so was expecting it to offer some remarkable functionality to make it worth the wait.
Unfortunately it doesn’t, but that doesn’t mean that Spotify has dropped the ball with their latest mobile offering...
There is little doubt that digital is the future of music. The CD may not be dead, but it might as well be.
Its replacement for millions of consumers has been digital music services of various kinds, ranging iTunes and the Amazon MP3 Store to Pandora and Spotify.
Following in the footsteps of Facebook and Twitter, Spotify is attempting to further monetise its platform by creating brand pages.
20th Century Fox is the first advertiser to sign up, with a page customised to promote the forthcoming release of Titanic 3D.
It encourages users to add their favourite songs from 1997 (the year the film was released) and links to a playlist of number one songs from the 1990s.
The page also features a Facebook-integrated app that allows users to create their own film trailer and include three friends in the credits.